The ‘About Today’ Story
About Today has relied on BugHerd for over five years to keep feedback clear, organised and actionable, even while building one of their most complex projects yet: Fishr, an AI-powered platform that combines a web application, a website, and multiple LLM integrations to create a unique comprehensive brand strategy for any business in under 60 minutes.
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Headquartered in Melbourne, Australia, About Today is a brand and technology agency that helps small to medium businesses (as well as several government agencies), take a project from brand strategy through to a finished digital product.
The team starts with brand strategy, building that out into a visual identity, and then carries it through into websites, applications and proprietary software.
Shaun Ryan, Founder and Head of Growth at About Today, works between clients and the delivery team, guiding conversations that start with the brand, and end in fully built technical products.
About Today set out to solve a problem they saw again and again in their own studio: the brand strategy piece of work took too long, and project cadence was hard to maintain across multiple client engagements when feedback was sporadic.
Their answer was to develop Fishr - a tool built to create brand strategies faster without cutting any corners. It worked so well that About Today decided to turn it into a product of its own, offering it to other agencies.
That decision raised the stakes considerably as Fishr became a genuinely complex build:
… all needing to work together.
On top of that, About Today had to design a tool flexible enough to support the many different ways an agency engages their clients to create their brand strategy, while keeping the essence of what made Fishr work in the first place.
That meant heavy stakeholder management, constant feedback loops, and a lot of iteration; with About Today acting as both the builder and one of the tool's own clients.
About Today first adopted BugHerd to get away from messy spreadsheets and scattered email threads, which led to slow client feedback loops, and caused delays in website projects.
"We needed a tool that would allow us to communicate succinctly with clients. We finally settled on BugHerd and haven't looked back."
With Fishr, that need became even more important. Alongside their own team, About Today brought in early adopter clients to help test and shape the tool, and BugHerd became the shared space where that feedback happened.
Every time About Today tested, launched or re-launched a new feature of Fishr, BugHerd was central to how that feedback got captured and actioned. This approach allowed the team to:
"BugHerd was instrumental in allowing us to compile the necessary feedback to make the next round of improvements without confusion or double handling.”
For About Today, BugHerd has become a permanent fixture in how they build and refine digital products, for their clients, and for their own tools like Fishr.
By giving the team one clear, visual way to collect and act on feedback, About Today has:
"BugHerd is a huge timesaver and accountability tool. The time saving alone is worth it, let alone the other benefits."
Shaun sums up: “BugHerd is excellent at improving collaboration during website projects, and allowing members of the team (both internally and with clients) to feel more involved. It speeds up the feedback process, and keeps everyone informed.”
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Studio Moso is a digital agency based in Melbourne, Australia with a clientele that ranges from large scale banks to local glass manufacturers. The agency provides digital web services, including user experience, web design & development and UX design.
While managing projects involving external and internal stakeholders the team at Studio Moso needed to find a website feedback solution that provided an infrastructure to not only support their internal feedback needs, but that could also loop in external stakeholders.
Ultimately the product selection needed to minimize the number of email and document exchanges, thus save precious team member time and in turn reduce project budgets.
Every staff member at Studio Moso uses BugHerd on an almost daily basis. In fact, the Studio Moso team is one of the earliest adopters of BugHerd (2012). Today they are using the tool as a part of their studio feedback infrastructure.
Studio Moso mainly uses BugHerd with new clients, before launching the final website, feature or campaign. They do occasionally use the tool on a live site to mark up changes as required.
After finishing the internal QA process of the new site, the Studio Moso team provides client access to BugHerd. The clients mainly use Chrome capture screenshots to pin issues and feedback, creating tasks for the team to action.
With the help of the upload documentation function, the feedback loop can get started and bingo! The tasks are sent back to the QA manager at the studio.
Once all the tasks have been collected from the client, the studio account manager will jump in and validate the tasks by replicating them. Once completed, the content of the tasks will be modified for the developer or the account manager to take over the ticket to be resolved.
Once the requested tasks have been completed, the tasks gets dragged and dropped to the DONE column on the Kanban board. In the tasks final review stage, the client gets the tasks assigned to them for one final review for them to be closed off.
The whole process usually takes under 2 weeks, for multiple rounds of feedback and communication. Imagine doing that all over email… shudder.
It’s really hard for us to remember a time prior to BugHerd! We have on a few occasions not provided a client with BH access and it’s been a slew of documents + emails with changes - enough to know that it’s saving us time (and money) by providing client access to it!
BugHerd is the best tool to collect, organize and act on website feedback. It's bug tracking software that's like sticky-notes on a webpage.
