Squareone Uses BugHerd to Deliver Complex WordPress Projects Faster and with Fewer Bottlenecks
Squareone Software dramatically transformed its website project delivery process by adopting BugHerd. They have been able to cut feedback loops in half, maintain project momentum, and consistently deliver high-quality, technically complex websites on time.
Get to know
The Squareone Software
Customer since
2019
No. of BugHerd projects
No. of bugs created
No. of team members (+guests) using BugHerd
Customer since
2019
Client feedback response time:
More than 50% faster
Time saved managing feedback
2+ days saved per project
Time spent reconciling client feedback:
Reduced by 50%
About Squareone Software
Squareone Software is a leading UK-based WordPress development agency specializing in building custom, scalable, and maintainable websites. They work with creative agencies, complex businesses and startups to deliver performant, accessible builds, often with bespoke features like booking systems, advanced search filters, and WooCommerce integrations.
Squareone also supports clients with long-term maintenance, optimization, and iterative development, ensuring sites remain modern and high-performing. Their focus on quality, flexibility, and technical excellence helps clients scale efficiently and achieve lasting results.
Elliott Richmond is the Director and Lead Developer at Squareone Software, where he drives projects from scoping to deployment, specializing in block-based themes, custom plugins, and complex business logic integrations like advanced booking systems and WooCommerce.
Elliott plays a key role in client communication, technical planning, and feature discovery, bridging creative vision with technical execution.
Outside of client work, Elliott contributes to open-source projects, shares knowledge on his growing YouTube channel, and organizes local WordPress meetups, cementing his role as both a technical leader and active community member.
Elliott’s wife, Rachael Willoughby brings over 25+ years of project management expertise to Squareone and oversees the organizational and administrative side of all projects, ensuring every engagement runs smoothly. Together, they are a powerhouse of project excellence and creativity.
The Challenge
As Squareone grew, their web development projects became increasingly complex. There were more stakeholders, more integrations, and more feedback cycles.
Managing reported issues through email threads and spreadsheets was slowing everything down.
“There was no clear way to track where bugs or feedback were occurring and that lack of context made troubleshooting slow and inefficient.”
The team needed a way to capture contextual feedback, maintain a single source of truth, and keep projects moving without drowning in admin work.
The BugHerd Solution
In 2019, Elliott asked his developer network for recommendations and BugHerd stood out immediately.
After a short trial, they were hooked! Not just from an internal team perspective, but the difference it made with clients was immediate. BugHerd brought clarity, structure, and visual context to feedback in a way that integrated perfectly into their workflow.
BugHerd is now an essential part of their growing toolkit, helping Squareone deliver projects more efficiently and with greater collaboration between their team and their clients. It has dramatically reduced the back-and-forth, and improved the QA and delivery process.
“The ability to keep all comments, discussions, and technical notes tied to the exact issue is incredibly powerful.”
Stand-out Projects
kateandtoms.com
Squareone is currently undertaking a complete redevelopment of kateandtoms.com, a luxury holiday rental platform with a large and complex catalog of properties. The project’s goal is to move away from a heavily customized, plugin-dependent legacy theme and transition to a modern, block-based WordPress architecture. This upgrade delivers greater flexibility, improved performance, and easier long-term maintenance for both the development team and the client’s content editors.
The redevelopment has involved restructuring the site with custom block patterns, automating the migration of property data using WP-CLI scripts, and building a bespoke filtering system to help users find properties based on features such as hot tubs, pet-friendliness, or swimming pools. Squareone also developed a modular core plugin to manage site-specific logic and designed a streamlined editor experience tailored to the client’s workflow.
How BugHerd is helping: BugHerd is playing a critical role in this project, enabling the team to track and resolve issues quickly while working in parallel with multiple stakeholders. Key benefits include:
Pinned, contextual feedback directly on the relevant on-page element
Automatic capture of technical details like browser, OS, and URL, reducing the need for manual explanation
Early surfacing of usability issues, allowing the team to address them before they could delay milestones
Streamlined collaboration between internal teams and client stakeholders, all within a single feedback hub
“Without BugHerd, project timelines could easily have doubled due to miscommunication and missed feedback.”
Squareone’s visual approach using BugHerd has kept the project moving without unnecessary delays. By centralizing all feedback in one place, the team can stay aligned, resolve issues faster, and deliver a polished final product on schedule.
Another standout project for Squareone was developing a highly specialized web platform to support government-linked legislative procedures for calculating carbon footprints in fuel production and supply chains. The system needed to manage complex data entry, validation, and reporting while ensuring full compliance with evolving regulatory requirements.
Squareone designed a custom workflow aligned with legislative logic, built automated calculation tools, and integrated exportable reporting features to streamline submission processes for suppliers. The platform had to be both technically precise, and accessible for users of varying technical ability - from industry specialists to administrative staff.
How BugHerd helped: BugHerd’s in-browser visual feedback proved invaluable here, especially for addressing complex, conditional logic and compliance-related UI adjustments. By centralizing and contextualising feedback, the team maintained clarity across a highly collaborative, multi-stakeholder environment, reducing the need for excessive meetings and ensuring the platform met both technical and user-experience standards.
The Impact of BugHerd
For Squareone, BugHerd has completely transformed the way feedback is captured, tracked, and actioned. Prior to its adoption, feedback was scattered across email threads, spreadsheets, and disconnected tools; making it difficult to maintain context and slowing the debugging process.
Instead, BugHerd has:
Significantly reduced feedback loops
Minimized the need for excessive clarification meetings
Improved overall product quality with fewer blind spots
By keeping feedback contextual, actionable, and transparent, BugHerd ensures Squareone can deliver complex projects on time, with smoother collaboration, better end results and happier clients.
“BugHerd takes the guesswork out of feedback, keeps everyone aligned, and lets us focus on building better websites.”
Advice from Elliott and Rachael
Elliott and Rachael’s advice for any team delivering digital projects is simple:
Try BugHerd on a real project - ideally one involving multiple stakeholders. That’s when its true value becomes obvious. The in-browser, visual feedback removes guesswork, keeps everyone aligned, and turns scattered communication into one clear, centralized source of truth.
For teams juggling multiple feedback channels or wrestling with miscommunication, BugHerd can save countless hours. It minimizes the need for clarification meetings, speeds up resolutions, and allows client interactions to focus on strategy rather than fixing misunderstandings.
“The value that BugHerd adds more than justifies the cost.”
Pro-Tip: Introduce BugHerd early in the process, set clear usage expectations, and use it for more than just bug tracking. Design tweaks, copy changes, and internal collaboration all benefit from its clarity and context.
No wonder Squareone is so successful! By using BugHerd they’ve been able to eliminate bottlenecks, maintain clarity throughout the web development cycle, and deliver high-quality websites on schedule.
The result is a more efficient workflow that benefits both their team and their clients, enabling Squareone to focus on innovation, performance, and delivering exceptional end results.
Want to transform your website feedback process like Squareone?
Start your free 7-day trial of BugHerd - no credit card required.
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Studio Moso is a digital agency based in Melbourne, Australia with a clientele that ranges from large scale banks to local glass manufacturers. The agency provides digital web services, including user experience, web design & development and UX design.
While managing projects involving external and internal stakeholders the team at Studio Moso needed to find a website feedback solution that provided an infrastructure to not only support their internal feedback needs, but that could also loop in external stakeholders.
Ultimately the product selection needed to minimize the number of email and document exchanges, thus save precious team member time and in turn reduce project budgets.
"The team at Studio Moso needed to find a feedback solution that not only supported their internal feedback needs, but could also loop in external stakeholders."
How Studio Moso uses BugHerd
Every staff member at Studio Moso uses BugHerd on an almost daily basis. In fact, the Studio Moso team is one of the earliest adopters of BugHerd (2012). Today they are using the tool as a part of their studio feedback infrastructure.
“We use a combination of software in our studio when managing projects: Bugherd (of course), Trello, Slack, Jira & Team Gantt all play an important role in our studio infrastructure.”
Karlie Senior Account Manager
Studio Moso mainly uses BugHerd with new clients, before launching the final website, feature or campaign. They do occasionally use the tool on a live site to mark up changes as required.
How Studio Moso uses BugHerd
After finishing the internal QA process of the new site, the Studio Moso team provides client access to BugHerd. The clients mainly use Chrome capture screenshots to pin issues and feedback, creating tasks for the team to action.
With the help of the upload documentation function, the feedback loop can get started and bingo! The tasks are sent back to the QA manager at the studio.
Once all the tasks have been collected from the client, the studio account manager will jump in and validate the tasks by replicating them. Once completed, the content of the tasks will be modified for the developer or the account manager to take over the ticket to be resolved.
Once the requested tasks have been completed, the tasks gets dragged and dropped to the DONE column on the Kanban board. In the tasks final review stage, the client gets the tasks assigned to them for one final review for them to be closed off.
The whole process usually takes under 2 weeks, for multiple rounds of feedback and communication. Imagine doing that all over email… shudder.
"BugHerd is a software we write into all our proposals and our clients love it just as much (sometimes more) than we do."
What Studio Moso loves about BugHerd
It’s really hard for us to remember a time prior to BugHerd! We have on a few occasions not provided a client with BH access and it’s been a slew of documents + emails with changes - enough to know that it’s saving us time (and money) by providing client access to it!
