How SEO Melbourne Saves Countless Hours on Every Web Development Project
Learn about how SEO Melbourne uses BugHerd to simplify client collaboration on website projects, cutting feedback time by half and completing projects ahead of schedule.
Get to know
The SEO Melbourne Story
Customer since
2021
No. of BugHerd projects
No. of bugs created
No. of team members (+guests) using BugHerd
Customer since
2021
Client feedback response time:
50% faster
Hours saved managing feedback
Countless hours!
Time spent reconciling client feedback:
Reduced by 50%
About SEO Melbourne
SEO Melbourne is a digital marketing agency specializing in SEO, paid media, and website development. The team partners with clients across diverse industries; from trades and eCommerce stores to SaaS businesses; helping them achieve growth.
At the core of SEO Melbourne’s philosophy is the idea of delivering websites that not only rank well but convert and perform for users. They highlight user experience (UX), user interface (UI), and technical foundations as critical parts of the optimisation process - a holistic approach that makes them the perfect partner for businesses that want to stay ahead, not just keep up.
Girish Sawlani, leads the Strategy & Growth at SEO Melbourne. His role involves developing digital marketing strategies that drive conversions for the agency’s client base, as well as growing the agency’s client pipeline. He partners closely with clients and internal teams to design end-to-end SEO strategies, orchestrate high-performing paid campaigns, and project-manage website development from briefing to launch.
The Challenge: Scattered website feedback
Managing multiple website projects across different industries often meant long feedback loops with clients and scattered communication. For SEO Melbourne, gathering detailed input from clients, particularly for complex eCommerce sites, was time-consuming and difficult to track.
Feedback arrived across emails, spreadsheets, screenshots, and chat, making it hard to see exactly what to change and where. With product details spread across stakeholders, duplicate requests and version conflicts were common, leading to avoidable rework, longer approvals, and extra project-management effort, especially with content, design, and dev running in parallel.
“There are always lots of moving parts in web projects. Clients often struggled to explain the changes they wanted using spreadsheets or email threads.”
The Solution: Easy Client Collaboration with BugHerd
Girish first discovered BugHerd while working at a previous full-service digital agency, and when he joined SEO Melbourne and saw the issues they were facing with getting website feedback, it quickly became an essential part of the agency’s workflow.
One standout project involved building a mid-sized eCommerce store from scratch. The client needed to upload product images, write descriptions, and approve design changes, all while keeping track of multiple product categories.
“I had a quick Google Meet with the client to show them how BugHerd worked. They loved it. It made it so much easier for them to leave feedback directly on the site.”
The results? Clearer communication, faster approvals, and a project delivered two (2) weeks ahead of schedule.
Since adopting BugHerd, SEO Melbourne estimates client feedback response times are 50% faster and the time spent reconciling feedback has reduced by 50%. Across projects, this adds up to countless hours saved per website build, freeing the team to focus on strategy and quality rather than admin.
Advice for Other Teams
Girish’s advice to other digital agencies is simple: Use BugHerd! It can be challenging for clients to provide feedback accurately, especially if they have to use an Excel sheet. BugHerd just makes that process so much easier and enables internal teams to keep everything organized in one place.
He also shares a practical onboarding tip when first introducing BugHerd to clients: Record a short Loom video to show clients how to install and use BugHerd. That way, they can always refer back to it if they forget how something works.
The SEO Melbourne Takeaway
With BugHerd, SEO Melbourne has transformed how it collaborates with clients on web projects - turning what used to be long, messy feedback loops into smooth, efficient communication.Clients feel empowered and look forward to the feedback stage of a web dev project, while the team spends less time reconciling comments and more time on delivering value. The result is clearer ownership, faster sign-off, fewer reworks, and web projects that move confidently from brief to launch.
“BugHerd helps us work smarter, not harder. It’s become a key part of how we manage web projects efficiently and keep our clients happy.”
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Join agencies like SEO Melbourne who streamline their web projects and deliver faster with happier clients.
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Studio Moso is a digital agency based in Melbourne, Australia with a clientele that ranges from large scale banks to local glass manufacturers. The agency provides digital web services, including user experience, web design & development and UX design.
While managing projects involving external and internal stakeholders the team at Studio Moso needed to find a website feedback solution that provided an infrastructure to not only support their internal feedback needs, but that could also loop in external stakeholders.
Ultimately the product selection needed to minimize the number of email and document exchanges, thus save precious team member time and in turn reduce project budgets.
"The team at Studio Moso needed to find a feedback solution that not only supported their internal feedback needs, but could also loop in external stakeholders."
How Studio Moso uses BugHerd
Every staff member at Studio Moso uses BugHerd on an almost daily basis. In fact, the Studio Moso team is one of the earliest adopters of BugHerd (2012). Today they are using the tool as a part of their studio feedback infrastructure.
“We use a combination of software in our studio when managing projects: Bugherd (of course), Trello, Slack, Jira & Team Gantt all play an important role in our studio infrastructure.”
Karlie Senior Account Manager
Studio Moso mainly uses BugHerd with new clients, before launching the final website, feature or campaign. They do occasionally use the tool on a live site to mark up changes as required.
How Studio Moso uses BugHerd
After finishing the internal QA process of the new site, the Studio Moso team provides client access to BugHerd. The clients mainly use Chrome capture screenshots to pin issues and feedback, creating tasks for the team to action.
With the help of the upload documentation function, the feedback loop can get started and bingo! The tasks are sent back to the QA manager at the studio.
Once all the tasks have been collected from the client, the studio account manager will jump in and validate the tasks by replicating them. Once completed, the content of the tasks will be modified for the developer or the account manager to take over the ticket to be resolved.
Once the requested tasks have been completed, the tasks gets dragged and dropped to the DONE column on the Kanban board. In the tasks final review stage, the client gets the tasks assigned to them for one final review for them to be closed off.
The whole process usually takes under 2 weeks, for multiple rounds of feedback and communication. Imagine doing that all over email… shudder.
"BugHerd is a software we write into all our proposals and our clients love it just as much (sometimes more) than we do."
What Studio Moso loves about BugHerd
It’s really hard for us to remember a time prior to BugHerd! We have on a few occasions not provided a client with BH access and it’s been a slew of documents + emails with changes - enough to know that it’s saving us time (and money) by providing client access to it!
