“A no-brainer purchase for any agency or development team” – Mark B, Developer
Overview
Discover the best way to get feedback from your clients
Easy website annotations
Get clear, actionable feedback from your clients
Suggest text edits ✏️ NEW
Highlight any text and suggest changes on the page
Client collaboration
Work smarter with clients on all projects
Feedback on designs & deliverables
Discover the best way to get feedback from your clients
Actionable bug reports
Automatically capture the technical data to resolve bugs
Integrated kanban board
View and manage tasks in one place
Video feedback 🎥
Record and share interactive feedback sessions
Public feedback
Get feedback from all website visitors
BugHerd AI ✨ BETA
AI-assisted feedback management
BugHerd MCP ✨ BETA
Connect BugHerd to your preferred AI tool
Compare BugHerd and MarkUp.io for website feedback, client reviews, QA, bug tracking, task management, technical metadata, setup, and pricing.
No credit card required.
BugHerd and MarkUp.io both help teams collect visual feedback on websites. Instead of relying on screenshots, email threads, spreadsheets, or vague comments, both tools make it easier for reviewers to leave feedback directly in context. The difference is what happens after feedback is collected.
MarkUp.io is a visual commenting tool for websites and digital content. It is useful when teams want to review creative assets, websites, PDFs, images, videos, documents, and other files in one place.
BugHerd is a website feedback and task management tool for web development agencies and website teams. It turns website feedback into actionable tasks, captures screenshots and technical details, and gives teams a built-in project board for managing feedback through to completion.
While both platforms support website feedback, MarkUp.io takes a broader approach to visual collaboration across many digital asset types, whereas BugHerd is purpose-built for agencies and web development teams managing website feedback from review through to resolution.
The most important difference between BugHerd and MarkUp.io is workflow.
MarkUp.io is built around visual comments. A reviewer can add feedback to a website or file, and the team can discuss that feedback in context.
BugHerd is built around website delivery. A reviewer can click on a website, leave feedback, and BugHerd turns that feedback into a task. That task automatically includes a screenshot, page URL, browser information, operating system, screen size, assignee, status, priority, comments, and workflow history.And now with BugHerd MCP, your AI can read every client comment and make any changes right in your codebase, CMS or design tool.
That makes BugHerd better suited to agencies and web teams that need to efficiently manage and action feedback, not just collect it.
Many teams searching for a markup tool compare BugHerd with other popular platforms. The right choice depends on the type of work you're reviewing and the stage of your project.
Summary: BugHerd is better suited to website QA and client review workflows, while Usersnap is stronger for ongoing product feedback and user research.
Summary: MarkUp.io is a lightweight visual annotation tool, while BugHerd is a complete website feedback and QA platform.
Summary: Figma is a design tool with commenting features, whereas BugHerd is designed for reviewing and approving finished websites. Many agencies use Figma during design and BugHerd during QA and client review.
Choose BugHerd if you want a stable, agency-focused website feedback tool with a clear setup path for clients, JavaScript installation available on all plans, no browser extension required for reviewers, and built-in task management for turning feedback into completed work.
BugHerd is best for web development agencies, developers, QA teams, UAT workflows, project managers, and website teams that need feedback to become organized, assigned, and trackable.
Choose MarkUp.io if you mainly need broad visual review across websites, images, PDFs, videos, documents, and other digital files.
MarkUp.io is best for teams that mainly need visual commenting across many content types and do not need a dedicated website feedback workflow.
In a nutshell:
Senior Product Designer
“BugHerd is the ideal feedback and collaboration tool that supports the needs of clients, designers, project managers, and developers.”
BugHerd MCP connects your AI agent (Claude Code, Cursor, ChatGPT, VS Code, Windsurf, Codex & more) directly to your BugHerd projects, tasks, and client feedback.
Your AI reads every client comment, screenshot, recording, URL, and full context – making any changes right in your codebase, CMS or design tool.
No credit card required
For web development agencies, the key issue is not just whether clients can leave feedback. Both tools can help with that.
The bigger question is whether client feedback can be managed without creating more admin for the agency.
BugHerd is stronger for agencies that need to collect, triage, assign, and resolve feedback across multiple website projects. It gives internal teams a clear workflow for managing client comments, QA issues, bug reports, content changes, and approval feedback.
BugHerd helps agencies manage that process in a structured way.
MarkUp.io can work well when an agency mainly needs visual review across many content formats (eg. PDF, images, etc).
BugHerd is usually the better fit when the agency is responsible for delivering, fixing, QA-ing, and maintaining websites.
Website teams need a reliable way to manage feedback from stakeholders, marketers, product managers, designers, developers, QA testers, and external reviewers.
MarkUp.io can help those people leave comments in context.
BugHerd goes further by turning those comments into work items that can be assigned, tracked, and resolved.
That makes BugHerd a better fit for teams managing:
For website teams that need accountability and visibility, BugHerd provides a clearer workflow than visual comments alone.
BugHerd is better suited to QA and UAT workflows because it captures the information developers need to reproduce and resolve issues.
When a reviewer reports an issue in BugHerd, the task automatically includes the URL, screenshot, browser, OS, screen size, and related technical details.
That reduces follow-up questions such as:
BugHerd's MCP takes this a step further by allowing AI agents (eg. ChatGPT, Claude Code, Cursor, etc) to access BugHerd tasks and use the user’s tech data and task details to triage and even resolve issues. Combined with BugHerd's automatic capture of browser and environment data, this creates a faster, more reliable QA and UAT workflow with less back-and-forth between testers and developers.
MarkUp.io can collect visual feedback, but BugHerd is more purpose-built for the QA-to-resolution workflow.
Both BugHerd and MarkUp.io make it easier for clients and stakeholders to leave feedback in context.
The difference is how that feedback is handled after it is submitted.
In MarkUp.io, the feedback is part of a visual review and comment workflow.
In BugHerd, the feedback becomes part of a task workflow. That makes it easier for internal teams to assign ownership, track progress, and close the loop.
For clients, both tools can simplify review.
For internal website teams, BugHerd gives feedback a clearer path to completion.
That is especially important for agencies. Clients do not just want to leave comments; they want to know their feedback has been seen, understood, and handled.
BugHerd helps agencies manage that expectation without adding more manual project management work.
A common problem with website feedback is that comments are not detailed enough for developers to act on.
A client might say, “This button looks wrong,” or “The page is broken,” but the developer still needs to know where the issue happened, what browser was used, what screen size the reviewer was on, and what the issue looked like at the time.
BugHerd helps close that gap by capturing technical context with the feedback.
That makes developer handoff easier because the task already includes the information needed to investigate the issue.
MarkUp.io is useful for visual discussion, but BugHerd is better suited when feedback needs to become actionable development work.
Project managers need more than comments. They need visibility.
They need to know what feedback has been submitted, which items are urgent, who is responsible, what is blocked, what has been fixed, and what still needs client approval.
BugHerd gives project managers a built-in board for managing website feedback through each stage of the workflow.
That makes it easier to keep client feedback organized, reduce duplicate requests, and avoid feedback getting lost across email, chat, documents, and spreadsheets.
MarkUp.io can help centralize visual comments, but BugHerd gives project managers a clearer system for turning those comments into completed work.
Website feedback usually involves more than one person.
Without a structured workflow, that process can quickly turn into screenshots, spreadsheets, email threads, Slack messages, duplicate comments, and repeated follow-ups.
BugHerd is designed to keep that process in one place. Feedback becomes a task. Tasks live on a project board. Each task can be assigned, prioritized, discussed, moved through a workflow, and marked as complete.
That is the main reason to choose BugHerd over MarkUp.io for website projects.
BugHerd gives web development agencies and website teams a clearer path from client comment to completed work.
MarkUp.io is designed for visual collaboration across a wide range of digital content, not just websites. In addition to websites, teams can review and comment on PDFs, images, videos, documents, presentations, and other digital assets from a browser.
It is particularly well suited to marketing, creative, and content teams that need a simple way to collect stakeholder feedback without introducing a complex workflow. Reviewers can leave comments directly on content, collaborate through threaded discussions, assign comments, and track their resolution.
Choose MarkUp.io if your team primarily needs to:
For teams whose primary focus is website development, QA, UAT, and client website delivery, BugHerd provides a more specialised workflow by combining visual feedback with automatic technical metadata, built-in task management, and AI-ready workflows through BugHerd MCP.
Moving from MarkUp.io to BugHerd is usually a setup decision, not a complex migration project.
Most teams can start using BugHerd on an active website the same day. The basic steps are:
You do not need to move every historical MarkUp.io comment into BugHerd before getting started. Many teams keep old MarkUp.io reviews available for reference while running all new website feedback, QA, UAT, and client review rounds through BugHerd.
For a simple switch, start with one active website project. Install BugHerd, invite your team, run the next feedback round, and compare how much easier it is to assign, track, and resolve feedback in one workflow.
For agencies managing multiple client projects, BugHerd can be rolled out project by project. That makes the move easier because you do not need to change every client workflow at once.
Sign up to a free trial (no credit card required), or book a 1:1 demo with a BugHerd product specialist to have your questions answered on the spot.
Choose BugHerd if your team works on websites and needs feedback to become clear, assigned, and trackable work.
Choose MarkUp.io if your team mainly needs simple visual commenting across websites and many types of digital content.
For web development agencies, development teams, QA teams, UAT workflows, project managers, and client-facing website projects, BugHerd is the stronger choice because it connects visual feedback with task management, technical metadata, project boards, and AI-assisted website delivery workflows; giving feedback a clearer path from comment to completion.
When comparing BugHerd and MarkUp.io, BugHerd stands out as the top feedback tool for web design and development teams. BugHerd's intuitive interface makes providing and collecting feedback and bug tracking easy, allowing teams to efficiently turn feedback into actionable tasks via its in-built task board. While MarkUp.io is a suitable tool for visual feedback, BugHerd’s integration of detailed user metadata, task management, and web-specific workflows make it the superior option for teams looking to streamline their web development projects.
The best way to experience how BugHerd can revolutionize your feedback management is by starting a free trial (no credit card required) or booking a 1:1 demo with a BugHerd team member.
Used by thousands of companies around the world, BugHerd will speed up your review and approval process, and best of all, your clients will love it because it's so easy to use.
But don't just take our word for it.
Customers love us.
4.8/5
4.7/5
4.5/5
5/5
8.7/10
Sam Duncan 📱📏 🌱
@SamWPaquet
"@bugherd where have you been all my life??
We just migrated our bug tracking over from Asana and have at least halved our software testing time🪳👏📈. "
Ashley Groenveld
Project Manager
“I use BugHerd all day every day. It has sped up our implementation tenfold.”
Sasha Shevelev
Webcoda Co-founder
"Before Bugherd, clients would try to send screenshots with scribbles we couldn't decipher or dozens of emails with issues we were often unable to recreate."
Mark B
Developer
“A no-brainer purchase for any agency or development team.”
Kate L
Director of Operations
"Vital tool for our digital marketing agency.”
Paul Tegall
Delivery Manager
"Loving BugHerd! It's making collecting feedback from non-tech users so much easier."
Daniel Billingham
Senior Product Designer
“The ideal feedback and collaboration tool that supports the needs of clients, designers, project managers, and developers.”
Chris S
CEO & Creative Director
“Our clients LOVE it”
Emily VonSydow
Web Development Director
“BugHerd probably saves us
at least 3-4hrs per week.”