About The Web Kitchen

The Web Kitchen is a boutique London-based digital agency that creates custom websites and digital solutions for a wide range of clients. They focus on designing unique, visually appealing, and easy-to-use websites that push creative boundaries.  The agency also offers services like branding and online marketing to help businesses grow their digital presence. Their approach combines creativity and technical expertise to deliver high-quality results tailored to each client's needs.

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The vision: Creating a luxury digital experience

When Amali Island (an ultra-luxury home development located in Dubai’s exclusive World Islands archipelago) needed a digital presence, they turned to The Web Kitchen for their creative expertise. As a digital agency known for crafting visually stunning, immersive web experiences, The Web Kitchen was tasked with designing two distinct websites for the project: 

1. A teaser site to capture early interest
2. A main site to provide an interactive, virtual journey through the development.

Ewan Barr, Strategy and Project Director at The Web Kitchen, led the project. His vision was clear: create a unique, seamless digital experience that matches the prestige of Amali Island's luxury homes.

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The creative process

The teaser site:  Building interest with minimal assets

At the project’s outset, Ewan and his team faced a unique challenge—there were very few renders or images available to portray the development. Instead of seeing this as a limitation, the team embraced the scarcity of assets to create a sense of exclusivity and intrigue. They built a teaser site that hinted at the luxurious nature of Amali Island, creating a mysterious experience that captivated users despite minimal visuals.

The main site:  A virtual journey through luxury

The second stage of the project involved creating a full website that provided visitors with an immersive, interactive experience. Inspired by physical property tours, Ewan’s team designed a site where users could navigate through different parts of the development without leaving the homepage. This innovative approach allowed potential buyers to explore the luxury homes in a fluid, engaging way that mimicked a real-life tour.

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Client collaboration made easy with BugHerd

Once the development phase was complete and the websites were ready for client review, Ewan’s team introduced BugHerd to simplify the feedback process. BugHerd played a crucial role in managing client feedback efficiently, ensuring that any feedback or bugs were addressed quickly and accurately.

1. Client-friendly feedback collection
   Instead of relying on long email threads or vague descriptions, the client could use BugHerd to pinpoint issues directly on the website. The visual annotation tool made it easy for the client to highlight specific areas that needed changes, streamlining the entire feedback process.

“When it was time for the client to review the site, BugHerd made it so much easier for them to communicate what they wanted. It eliminated the back-and-forth and gave us clear, actionable feedback.”

2. Clear communication of issues
   BugHerd’s screenshot capture and metadata functionality allowed Ewan’s team to understand the exact context in which the client experienced an issue. Whether it was a layout problem on a specific browser or an issue with screen resolution, BugHerd made it easy to replicate and resolve the problem quickly.

“BugHerd captures things like screen size and browser details, so we didn’t have to guess what the client was seeing. It was clear and quick to address.”

3. Organizing and prioritizing feedback
   Once feedback was gathered, BugHerd’s Kanban board allowed the team to organize tasks, prioritize them based on importance, and ensure that the project stayed on track.

“BugHerd’s Kanban board let us keep track of all the feedback in one place, prioritize the changes, and manage everything in an efficient way.”

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The results: On time, on budget, and exceptional quality

The Web Kitchen delivered the Amali Island websites on time and within budget, while exceeding the client’s expectations, and BugHerd played a key role in helping them achieve this.

• Engaging teaser site: Despite limited assets, the teaser website generated significant interest, building excitement for the ultra-luxury development.
• Immersive main website: The main website provided an interactive virtual tour that allowed potential buyers to explore the development without leaving the homepage.
• On time and on budget: Both websites were delivered on time and within budget, thanks to the efficient management of client feedback and internal collaboration.
• Client satisfaction: The client was highly satisfied with the result, especially with how smoothly the feedback process was handled using BugHerd.

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Getting the most out of BugHerd

Reflecting on the success of the Amali Island project, Ewan shared key best practices for teams using BugHerd:

1. Tag and organize feedback: We tag feedback by type—whether it’s internal or client—and by device (mobile, desktop, tablet). This helps us prioritize issues and stay organized, especially when we have feedback coming from multiple stages of the project. 
   
   For instance, separating internal feedback from client feedback ensures that we manage the process efficiently, and using device-specific tags helps us handle mobile, tablet, and desktop issues appropriately.
2. Use powerful filters and sort functions: BugHerd’s built-in filter and sort functionality is incredibly powerful if you take full advantage of it. We encourage our colleagues to filter items assigned to them and to sort tasks by priority. This ensures that each team member is focused on the most important tasks, especially when dealing with feedback from different project phases.
   
   
3. Leverage metadata for QA: BugHerd’s automatic capture of browser data and screen sizes allows teams to replicate and address issues efficiently. This feature saved us a lot of time during QA by ensuring we had all the context we needed to troubleshoot issues properly.

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Another great project for The Web Kitchen delivered with the help of BugHerd

The Web Kitchen’s work on Amali Island exemplifies their ability to turn creative challenges into innovative solutions. BugHerd helped streamline client collaboration, enabling The Web Kitchen to deliver on time, within budget, and to the client’s satisfaction.  

Looking to streamline your web project’s feedback and review process? Start your free trial of BugHerd today.