How California-Based Agency, Bop Design, Delivers Website Projects Faster
Discover how Bop Design, a B2B digital marketing agency, transformed its client website feedback process with BugHerd - cutting down on back-and-forth, increasing team alignment, and delivering faster, smoother web projects.
Get to know
Bop Design
Customer since
2015
No. of BugHerd projects
No. of bugs created
No. of team members (+guests) using BugHerd
Customer since
2015
Client feedback response time:
Up to 25% faster
Time spent reconciling client feedback:
Reduced by 75%
Hours saved managing feedback:
Up to 10 hours per week saved
Meet Bop Design
Bop Design is a California-based B2B marketing and website agency with offices and clients across the United States. Founded on the belief that branding and web design should be tightly connected to business growth, BOP helps companies in industries like SaaS, engineering, healthcare, and financial services to attract, engage, and convert the right audience.
At the heart of their web development success are Emily Proctor, Web Development Director and Jessica Borges, Web Project Manager. They are part of a busy team of strategists, designers, developers, and content marketers who deliver clean, compelling websites and ongoing campaigns tailored to the unique challenges of B2B. With a sharp focus on usability and ROI, Bop Design doesn’t just build websites … they build business momentum.
The Problem
With 10+ website projects in motion at any given time, collaboration is essential - not just internally, but also with clients.
Before BugHerd, their feedback process was frustrating and fragmented.
Client comments arrived via spreadsheets, email threads, and screenshots, often missing context. Project managers had to chase down clarification on browser types, screen sizes, or specific issues. Internal teams juggled feedback across platforms, which slowed down builds and caused avoidable friction.
“We were getting feedback in a multitude of different ways. It was really easy for things to get lost.” — Jessica Borges
The lack of a centralized system made it hard to scale their work, and made a naturally collaborative process feel clunky and inefficient.
The Solution
Bop Design implemented BugHerd as its tool of choice for website feedback, bringing clarity, simplicity, and visibility to the entire process.
From internal QA to external feedback, BugHerd has become the shared space where: • Clients leave comments directly on live/staging sites • Tasks are tracked via Kanban boards • Designers, developers, and clients collaborate asynchronously
Each website project now has its own BugHerd task board. Everyone involved (from creative directors and content editors, to developers and account managers) can see progress at a glance and communicate with precision. Even clients who were new to digital tools found BugHerd intuitive and enjoyable to use.
The Impact
BugHerd transformed website feedback from a point of friction into one of the most seamless parts of Bop Design’s web development process.
Increased internal efficiency • Project Managers can now oversee 10+ projects simultaneously without being overwhelmed • Less time spent interpreting or clarifying vague feedback • Developers get the exact technical context they need - fast
Improved collaboration • Feedback happens where the work lives, on the website • Clients and internal teams can work together without bottlenecks • Design, development, and content teams all leave feedback in one place
Better project outcomes • Fewer delays and less rework during revision rounds • Clients stay engaged and informed throughout • Repeat business increases because the experience is smoother, and clients are happy
“It helps me as a project manager to see where everything is at a glance. It makes me happy!” — Jessica Borges
Why BugHerd is Now a Non-Negotiable
Today, Bop Design uses BugHerd across the full lifecycle of every website project - from early-stage walkthroughs and client reviews to final revisions and post-launch polish. What started as a solution to streamline feedback has become a foundational part of its website development workflow.
BugHerd empowers project managers to stay in control, web designers and developers to move faster with fewer clarifications, and clients to participate in a way that feels easy and intuitive.
The result? Faster turnaround times, fewer revisions, stronger relationships, and a smoother, more scalable way to deliver great websites.
For Bop Design, BugHerd isn’t just a helpful tool. It’s a competitive advantage they’re not willing to build without.
“We consistently get fantastic feedback from our clients about using Bugherd. Clients are very happy and excited to be using BugHerd. I show them how easy it is, they're always really happy.” — Emily Proctor
Want to streamline your website feedback process like Bop Design?
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Studio Moso is a digital agency based in Melbourne, Australia with a clientele that ranges from large scale banks to local glass manufacturers. The agency provides digital web services, including user experience, web design & development and UX design.
While managing projects involving external and internal stakeholders the team at Studio Moso needed to find a website feedback solution that provided an infrastructure to not only support their internal feedback needs, but that could also loop in external stakeholders.
Ultimately the product selection needed to minimize the number of email and document exchanges, thus save precious team member time and in turn reduce project budgets.
"The team at Studio Moso needed to find a feedback solution that not only supported their internal feedback needs, but could also loop in external stakeholders."
How Studio Moso uses BugHerd
Every staff member at Studio Moso uses BugHerd on an almost daily basis. In fact, the Studio Moso team is one of the earliest adopters of BugHerd (2012). Today they are using the tool as a part of their studio feedback infrastructure.
“We use a combination of software in our studio when managing projects: Bugherd (of course), Trello, Slack, Jira & Team Gantt all play an important role in our studio infrastructure.”
Karlie Senior Account Manager
Studio Moso mainly uses BugHerd with new clients, before launching the final website, feature or campaign. They do occasionally use the tool on a live site to mark up changes as required.
How Studio Moso uses BugHerd
After finishing the internal QA process of the new site, the Studio Moso team provides client access to BugHerd. The clients mainly use Chrome capture screenshots to pin issues and feedback, creating tasks for the team to action.
With the help of the upload documentation function, the feedback loop can get started and bingo! The tasks are sent back to the QA manager at the studio.
Once all the tasks have been collected from the client, the studio account manager will jump in and validate the tasks by replicating them. Once completed, the content of the tasks will be modified for the developer or the account manager to take over the ticket to be resolved.
Once the requested tasks have been completed, the tasks gets dragged and dropped to the DONE column on the Kanban board. In the tasks final review stage, the client gets the tasks assigned to them for one final review for them to be closed off.
The whole process usually takes under 2 weeks, for multiple rounds of feedback and communication. Imagine doing that all over email… shudder.
"BugHerd is a software we write into all our proposals and our clients love it just as much (sometimes more) than we do."
What Studio Moso loves about BugHerd
It’s really hard for us to remember a time prior to BugHerd! We have on a few occasions not provided a client with BH access and it’s been a slew of documents + emails with changes - enough to know that it’s saving us time (and money) by providing client access to it!
