Discover how Pixelstorm, a leading Australian digital agency, transformed its website feedback process with BugHerd—reducing project timelines by 80% and enhancing client satisfaction. See how BugHerd simplifies collaboration, improves workflow efficiency, and helps agencies deliver outstanding results.
Get to know
Pixelstorm
Customer since
2021
No. of BugHerd projects
No. of bugs created
No. of team members (+guests) using BugHerd
Customer since
2021
Client feedback response time:
Up to 80% faster
Significant Improvements in:
Internal efficiency & client relationships
Hours saved managing feedback:
Up to 5 hours per week saved
About Pixelstorm
Pixelstorm is a Melbourne-based creative digital agency that specializes in delivering high-performing digital assets for a diverse range of clients, including manufacturers, government bodies, and non-profits.
Pixelstorm started back in 2004 with the goal of helping clients across diverse industries execute the right growth plans for their businesses. It began with web design and web development services, and then evolved into website support and managed services, digital marketing strategies like SEO services, Google ads management and CRO (conversion rate optimization).
Daniel Florido is Pixelstorm’s Founder and Director, and together with Digital Strategist, Paula Glynn, heads up the Pixelstorm team consisting of coders, designers, Google-certified marketers, and strategists, all working towards the same goal - to drive real and meaningful results to their clients.
The client feedback process was a challenge
Pixelstorm faced significant challenges in managing client feedback effectively during website development projects. With a strong focus on improving business performance and customer experience, Pixelstorm sought to enhance its website feedback process to ensure smooth collaboration with clients and internal teams.
They relied on a combination of Google Sheets, Excel, emails, and markup screenshots to collect feedback, which often led to frustration and inefficiencies. The project's final stages were always a struggle due to the constant back-and-forth and misunderstandings.
The solution
Pixelstorm discovered BugHerd and never looked back!
BugHerd helped the Pixelstorm team to simplify and professionalize its website feedback collection process. The tool's intuitive interface allowed clients to leave feedback directly on websites with just a few clicks, eliminating the need for lengthy emails and manual documentation.
BugHerd's visual feedback system enabled clients to pin comments on specific elements of a website, complete with automatic capture of technical details such as URL, browser type, and screen resolution. This eliminated confusion and ensured that developers received precise, actionable feedback.
“Clients love the fact that you've got a system in place and you're not just getting them to write another email. Clients are so happy to be into an actual system like BugHerd that's designed for this specific purpose.” - Daniel Florido
The impact was immediate
Since integrating BugHerd into their workflow, Pixelstorm has experienced significant improvements in project efficiency and client satisfaction. Some key benefits have included:
Streamlined internal workflows: Pixelstorm now uses BugHerd not only for client feedback but also for internal quality assurance.
Reduced project timelines: BugHerd has helped Pixelstorm cut down the feedback phase by up to 80%, enabling faster project delivery.
Increased client satisfaction: Clients have responded positively to the ease of providing feedback.
"If you're an agency, my advice would be to give BugHerd a go. It improves not only how you get feedback from projects, but also your profitability. It improves meeting the project deadline, and also improves customer satisfaction." - Paula Glynn
By replacing traditional project management tools with BugHerd for feedback purposes, Pixelstorm has created a centralized hub where all stakeholders can collaborate effectively. It has been a game changer for them as it allows the team to organize tasks, prioritize issues, and provide visibility to clients on project progress.
By far the most significant advantage of using BugHerd has been the shift in client interactions. Clients now enjoy a seamless experience where they can provide feedback without feeling overwhelmed or confused.
Clients feel heard, and the process is now more enjoyable for them. They feel empowered to contribute to the project without hassle.
"If you're not using BugHerd, you're throwing time and money down the drain!" - Paula Glynn
Pixelstorm's journey with BugHerd highlights the power of using the right tools to enhance collaboration, improve efficiency, and deliver exceptional client experiences. With BugHerd, they have transformed their feedback process, making it easier, faster, and more effective for both their team and their clients.
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Studio Moso is a digital agency based in Melbourne, Australia with a clientele that ranges from large scale banks to local glass manufacturers. The agency provides digital web services, including user experience, web design & development and UX design.
While managing projects involving external and internal stakeholders the team at Studio Moso needed to find a website feedback solution that provided an infrastructure to not only support their internal feedback needs, but that could also loop in external stakeholders.
Ultimately the product selection needed to minimize the number of email and document exchanges, thus save precious team member time and in turn reduce project budgets.
"The team at Studio Moso needed to find a feedback solution that not only supported their internal feedback needs, but could also loop in external stakeholders."
How Studio Moso uses BugHerd
Every staff member at Studio Moso uses BugHerd on an almost daily basis. In fact, the Studio Moso team is one of the earliest adopters of BugHerd (2012). Today they are using the tool as a part of their studio feedback infrastructure.
“We use a combination of software in our studio when managing projects: Bugherd (of course), Trello, Slack, Jira & Team Gantt all play an important role in our studio infrastructure.”
Karlie Senior Account Manager
Studio Moso mainly uses BugHerd with new clients, before launching the final website, feature or campaign. They do occasionally use the tool on a live site to mark up changes as required.
How Studio Moso uses BugHerd
After finishing the internal QA process of the new site, the Studio Moso team provides client access to BugHerd. The clients mainly use Chrome capture screenshots to pin issues and feedback, creating tasks for the team to action.
With the help of the upload documentation function, the feedback loop can get started and bingo! The tasks are sent back to the QA manager at the studio.
Once all the tasks have been collected from the client, the studio account manager will jump in and validate the tasks by replicating them. Once completed, the content of the tasks will be modified for the developer or the account manager to take over the ticket to be resolved.
Once the requested tasks have been completed, the tasks gets dragged and dropped to the DONE column on the Kanban board. In the tasks final review stage, the client gets the tasks assigned to them for one final review for them to be closed off.
The whole process usually takes under 2 weeks, for multiple rounds of feedback and communication. Imagine doing that all over email… shudder.
"BugHerd is a software we write into all our proposals and our clients love it just as much (sometimes more) than we do."
What Studio Moso loves about BugHerd
It’s really hard for us to remember a time prior to BugHerd! We have on a few occasions not provided a client with BH access and it’s been a slew of documents + emails with changes - enough to know that it’s saving us time (and money) by providing client access to it!
