How Huebner Marketing wins web projects using BugHerd

... demonstrating they care about driving cost and time efficiency for customers.

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Huebner Marketing

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The Problem: A tedious operations process

Colorado-based Marketing agency Huebner Integrated Marketing was on the hunt for a product that could help to expedite and enhance their operations process for client-facing web projects.

The existing process of sending back and forth screenshots via email with descriptive language like:

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... was neither effective or efficient. Not to mention the high instances of miscommunication and the sheer amount of time and phone calls spent to identify, let alone fix issues.

Seeking to speed up this review and feedback process with clients and lower the number of communication points to get a project across the line, Huebner Marketing was looking for a solution that required little to no training or installation to get up and running with their clients.

Online exploration led to the discovery of BugHerd. Thanks Google!

"We get everyone on BugHerd. From our president, to the design team, the content team, the project managers and account executives."

Brian Gerstner
Director of Creative Services

How Huebner uses BugHerd

"BugHerd often sets us apart from our competition because it shows that we care about the process and want to drive efficiency for us and our clients."
- Ryan Carey, Business Intelligence

Huebner Marketing has implemented the use of BugHerd with clients from the moment a web-project is put into the live environment stage.

Adding BugHerd to the staging site is the first step, they then invite clients to review the site as guests, educate the client on their process of who to assign bugs and feedback to, how to annotate screenshots for more detail and best practices and tips for submitting the right information.

Designating time periods to focus solely on the site review in iterations keeps the entire client review and feedback process organised and in turn reduces unnecessary back and forth communication.

The fact that the feedback process is so efficient and painless has been a convincing factor with a number of clients to choose Huebner Marketing over other agencies.

"BugHerd makes our lives so much easier and drastically streamlines our revision process. We have cut our communication time in half by being able to see the specific issue on the page"

Dave Smith
Director of Operations

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The Problem: Keeping everyone on track

Studio Moso is a digital agency based in Melbourne, Australia with a clientele that ranges from large scale banks to local glass manufacturers. The agency provides digital web services, including user experience, web design & development and UX design.

While managing projects involving external and internal stakeholders the team at Studio Moso needed to find a website feedback solution that provided an infrastructure to not only support their internal feedback needs, but that could also loop in external stakeholders.

Ultimately the product selection needed to minimize the number of email and document exchanges, thus save precious team member time and in turn reduce project budgets.

"The team at Studio Moso needed to find a feedback solution that not only supported their internal feedback needs, but could also loop in external stakeholders."

How Studio Moso uses BugHerd

Every staff member at Studio Moso uses BugHerd on an almost daily basis. In fact, the Studio Moso team is one of the earliest adopters of BugHerd (2012). Today they are using the tool as a part of their studio feedback infrastructure.

“We use a combination of software in our studio when managing projects: Bugherd (of course), Trello, Slack, Jira & Team Gantt all play an important role in our studio infrastructure.”

Senior Account Manager

Studio Moso mainly uses BugHerd with new clients, before launching the final website, feature or campaign. They do occasionally use the tool on a live site to mark up changes as required.

How Studio Moso uses BugHerd

After finishing the internal QA process of the new site, the Studio Moso team provides client access to BugHerd. The clients mainly use Chrome capture screenshots to pin issues and feedback, creating tasks for the team to action.

With the help of the upload documentation function, the feedback loop can get started and bingo! The tasks are sent back to the QA manager at the studio.

Once all the tasks have been collected from the client, the studio account manager will jump in and validate the tasks by replicating them. Once completed, the content of the tasks will be modified for the developer or the account manager to take over the ticket to be resolved.

Once the requested tasks have been completed, the tasks gets dragged and dropped to the DONE column on the Kanban board. In the tasks final review stage, the client gets the tasks assigned to them for one final review for them to be closed off.

The whole process usually takes under 2 weeks, for multiple rounds of feedback and communication. Imagine doing that all over email… shudder.

"BugHerd is a software we write into all our proposals and our clients love it just as much (sometimes more) than we do."

What Studio Moso loves about BugHerd

It’s really hard for us to remember a time prior to BugHerd! We have on a few occasions not provided a client with BH access and it’s been a slew of documents + emails with changes - enough to know that it’s saving us time (and money) by providing client access to it!