How upgrading BugHerd opened new feedback opportunities for KOTA Creative Digital Agency

Get to know

Customer since


No. of bugs created


No. of BugHerd projects


No. of team members (+guests) using BugHerd


KOTA’s vision of bringing brands to life through immersive digital experiences serves their clients well. KOTA helps brands stay ahead in competitive markets through the use of the latest web technologies and forward thinking design. Whether it’s the unique cutting-edge-yet-casual design for SuperYachtsMonaco or Martin Building company’s new modern online presence, or reflecting the quality of travel services Adams and Butler provide, KOTA’s clients love the innovation the agency brings.

It makes sense that an innovative company would implement an intelligent way to manage their own QA processes. BugHerd has been a valued part of KOTA’s internal review process for years. Considering many of the website projects are visual, having a tool that allows for design feedback, content changes and bug tracking is super important. All team members use BugHerd - designers, developers, project managers and marketing managers, making it easy to manage the internal reviews for website projects.

However, customer feedback and reviewing, particularly via countless emails was becoming increasingly challenging, so KOTA Managing Director, Jonathan Bradford, started looking for a better way to manage the client reviews.

After heading to the BugHerd website, he realised that by upgrading their current BugHerd plan, KOTA could get all the screenshots and visual annotations they knew and loved from BugHerd plus mobile feedback, without their clients needing to install a browser extension.

“(BugHerd) has instantly added to our productivity and our clients are very impressed. It saves communication time, emails, back and forth and frustration with crazy document revisions.”

According to Jonathan, “this has instantly added to our productivity and our clients are very impressed. It saves communication time, emails, back and forth and frustration with crazy document revisions.”

And it’s not just customer satisfaction that has increased with the upgrade either. “Since the upgrade, project profitability has increased by 15% across the board, frustration has been removed internally and externally. It really has been a game changer for our agency.”

With the increasing productivity and profitability, KOTA can focus on attracting and representing more clients who value their design aesthetic and forward thinking.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quoteasd

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text




The Problem: Keeping everyone on track

Studio Moso is a digital agency based in Melbourne, Australia with a clientele that ranges from large scale banks to local glass manufacturers. The agency provides digital web services, including user experience, web design & development and UX design.

While managing projects involving external and internal stakeholders the team at Studio Moso needed to find a website feedback solution that provided an infrastructure to not only support their internal feedback needs, but that could also loop in external stakeholders.

Ultimately the product selection needed to minimize the number of email and document exchanges, thus save precious team member time and in turn reduce project budgets.

"The team at Studio Moso needed to find a feedback solution that not only supported their internal feedback needs, but could also loop in external stakeholders."

How Studio Moso uses BugHerd

Every staff member at Studio Moso uses BugHerd on an almost daily basis. In fact, the Studio Moso team is one of the earliest adopters of BugHerd (2012). Today they are using the tool as a part of their studio feedback infrastructure.

“We use a combination of software in our studio when managing projects: Bugherd (of course), Trello, Slack, Jira & Team Gantt all play an important role in our studio infrastructure.”

Senior Account Manager

Studio Moso mainly uses BugHerd with new clients, before launching the final website, feature or campaign. They do occasionally use the tool on a live site to mark up changes as required.

How Studio Moso uses BugHerd

After finishing the internal QA process of the new site, the Studio Moso team provides client access to BugHerd. The clients mainly use Chrome capture screenshots to pin issues and feedback, creating tasks for the team to action.

With the help of the upload documentation function, the feedback loop can get started and bingo! The tasks are sent back to the QA manager at the studio.

Once all the tasks have been collected from the client, the studio account manager will jump in and validate the tasks by replicating them. Once completed, the content of the tasks will be modified for the developer or the account manager to take over the ticket to be resolved.

Once the requested tasks have been completed, the tasks gets dragged and dropped to the DONE column on the Kanban board. In the tasks final review stage, the client gets the tasks assigned to them for one final review for them to be closed off.

The whole process usually takes under 2 weeks, for multiple rounds of feedback and communication. Imagine doing that all over email… shudder.

"BugHerd is a software we write into all our proposals and our clients love it just as much (sometimes more) than we do."

What Studio Moso loves about BugHerd

It’s really hard for us to remember a time prior to BugHerd! We have on a few occasions not provided a client with BH access and it’s been a slew of documents + emails with changes - enough to know that it’s saving us time (and money) by providing client access to it!