CREATIVE BRAND DESIGN'S STORY

How Creative Brand Design Transformed their Web Development Workflow with BugHerd

Get to know
Creative Brand Design

Customer since

2019

No. of BugHerd projects

60+

No. of bugs created

6K+

No. of team members (+guests) using BugHerd

125+

Customer since

2020

Client feedback response time

50% faster

Time spent reconciling client feedback

Reduced by 50%

Hours saved managing feedback

Up to 5 hours per project

About Creative Brand Design
Creative Brand Design is a UK-based, leading web development agency delivering high-quality projects across various industries. Under the leadership of Managing Director Chris Baker, the agency manages web development projects with a focus on precision, efficiency, and clear communication. Known for its tailored solutions, Creative Brand Design uses innovative tools to streamline processes and maintain strong client relationships.

The Challenge: Managing Website Feedback
Before BugHerd, managing feedback on large-scale projects, particularly web development, was a time-consuming process for Creative Brand Design. 

Feedback from clients was often scattered across Google Sheets, emails, and other platforms, leading to confusion and duplicated comments. This was particularly evident in large projects, such as a website redesign for a travel company with over 2,000 pages. Consolidating feedback manually and ensuring nothing was overlooked became a significant challenge for Chris Baker’s team.

They needed to improve project delivery times, streamline the feedback process, and reduce the number of revisions required on each project.

"Feedback was spread across multiple tools, making it difficult to track what had been addressed. We dealt with duplication, and it was time-consuming to consolidate everything,"

The Solution: BugHerd
Creative Brand Design adopted BugHerd to centralize and streamline their feedback processes. BugHerd’s ability to capture visual feedback directly on websites helped the agency organize client input, eliminating guesswork and confusion. 

The team integrated BugHerd with their custom project management portal and Slack. This complemented their workflow by enabling them to track feedback in real-time directly within the portal while keeping the team informed through Slack. This helped reduce the reliance on long email threads and improved overall coordination.

"BugHerd allowed us to centralize and organize client feedback, ensuring nothing was overlooked. It streamlined communication and eliminated duplicate comments."

Creative Brand Design used BugHerd to manage the QA process for the Gibraltar Nature Reserve website. With the site's extensive content and multifaceted functionality—including ticket sales, interactive elements, and an online shop—BugHerd streamlined feedback collection and testing. 

The tool's visual feedback and task management features allowed for clear communication of required changes, helping the team efficiently address any issues and adjustments. This led to a smooth and polished final product that met the high standards expected by the client and stakeholders.

Key Benefits and Results

  1. Increased team productivity
    Creative Brand Design has experienced a significant improvement in team productivity after implementing BugHerd. The platform streamlined their communication with clients, making the process more efficient and reducing the back-and-forth often associated with website feedback. This not only sped up issue resolution but also minimized the number of revisions required.

  2. Improved project efficiency
    BugHerd has helped streamline the company’s website project workflows and improved the overall efficiency of projects by simplifying the way feedback and issues are tracked and addressed. This increased efficiency has resulted in smoother project execution and faster turnaround times.

  3. Easier QA tracking
    Since using BugHerd, the team has noticed a substantial reduction in both the time and complexity of their QA and testing processes.   The platform’s user-friendly design and seamless functionality have made managing website feedback and quality control more efficient and stress free - the project managers at Creative Brand Design are so much happier!

  4. Clearer communication with clients
    According to Chris, “... one of the most useful features has been BugHerd’s ability to visually capture and demonstrate exactly what needs changing or what the issue is.”  Previously, the team often struggled to interpret client feedback buried in multiple Google Sheets, leading to confusion and delays.

    BugHerd has eliminated this guesswork by providing a clear, centralized platform for communication. As a result, the process is far more efficient, with feedback easily understood and acted upon, streamlining the entire workflow.

Creative Brand Design - a powerhouse agency that clients trust and refer to their peers
With the help of BugHerd, Creative Brand Design is able to execute projects with precision and speed, while ensuring stronger, more transparent client collaboration—key factors in maintaining their reputation for excellence in web development.

BugHerd has helped the agency eliminate confusion, improve communication, and significantly boost team productivity. With streamlined QA tracking and reduced project complexity, the team is able to deliver higher-quality results and keep their clients happy!

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The Problem: Keeping everyone on track

Studio Moso is a digital agency based in Melbourne, Australia with a clientele that ranges from large scale banks to local glass manufacturers. The agency provides digital web services, including user experience, web design & development and UX design.

While managing projects involving external and internal stakeholders the team at Studio Moso needed to find a website feedback solution that provided an infrastructure to not only support their internal feedback needs, but that could also loop in external stakeholders.

Ultimately the product selection needed to minimize the number of email and document exchanges, thus save precious team member time and in turn reduce project budgets.

"The team at Studio Moso needed to find a feedback solution that not only supported their internal feedback needs, but could also loop in external stakeholders."

How Studio Moso uses BugHerd

Every staff member at Studio Moso uses BugHerd on an almost daily basis. In fact, the Studio Moso team is one of the earliest adopters of BugHerd (2012). Today they are using the tool as a part of their studio feedback infrastructure.

“We use a combination of software in our studio when managing projects: Bugherd (of course), Trello, Slack, Jira & Team Gantt all play an important role in our studio infrastructure.”

Karlie
Senior Account Manager

Studio Moso mainly uses BugHerd with new clients, before launching the final website, feature or campaign. They do occasionally use the tool on a live site to mark up changes as required.

How Studio Moso uses BugHerd

After finishing the internal QA process of the new site, the Studio Moso team provides client access to BugHerd. The clients mainly use Chrome capture screenshots to pin issues and feedback, creating tasks for the team to action.

With the help of the upload documentation function, the feedback loop can get started and bingo! The tasks are sent back to the QA manager at the studio.

Once all the tasks have been collected from the client, the studio account manager will jump in and validate the tasks by replicating them. Once completed, the content of the tasks will be modified for the developer or the account manager to take over the ticket to be resolved.

Once the requested tasks have been completed, the tasks gets dragged and dropped to the DONE column on the Kanban board. In the tasks final review stage, the client gets the tasks assigned to them for one final review for them to be closed off.

The whole process usually takes under 2 weeks, for multiple rounds of feedback and communication. Imagine doing that all over email… shudder.

"BugHerd is a software we write into all our proposals and our clients love it just as much (sometimes more) than we do."

What Studio Moso loves about BugHerd

It’s really hard for us to remember a time prior to BugHerd! We have on a few occasions not provided a client with BH access and it’s been a slew of documents + emails with changes - enough to know that it’s saving us time (and money) by providing client access to it!