Driving Efficiency in Web Development: Bartley & Dick's Success Story with BugHerd
Get to know
Bartley & Dick
Customer since
2019
No. of BugHerd projects
No. of bugs created
No. of team members (+guests) using BugHerd
Customer since
2019
Client feedback response time
50% faster
Time spent reconciling client feedback
Reduced by 80%
Hours saved managing feedback
Up to 5 hours
About Bartley & Dick
Bartley & Dick is a full-service marketing and creative agency based in New York City. Founded in 1999 by childhood friends Rick Biolsi and Scott Bartley, the agency has grown from a creative-focused business into a comprehensive agency offering services ranging from integrated campaigns, branding and web design, to video and animation. With a focus on delivering powerful and persuasive communications, Bartley & Dick serves clients across various industries, always aiming for outstanding results.
The Challenge: Managing Feedback
Collecting, managing and efficiently actioning feedback from multiple stakeholders during web development projects was a significant challenge for Bartley & Dick. Before discovering BugHerd, the agency relied on outdated methods like screenshots, scanned PDFs with handwritten notes, or disjointed email threads which led to confusion, and inefficient project management.
As Sai Sumar, Senior Marketing Strategist at Bartley & Dick, explains, "A lot of our projects involve multiple stakeholders, and without a centralized platform, this often led to repetitive or conflicting feedback."
Feedback was often fragmented, with different stakeholders providing input in isolation, leading to duplication. This made it difficult and very time consuming for the team to consolidate feedback and address it effectively.
The Solution: BugHerd
The agency was introduced to BugHerd over four years ago by one of its developers who recommended the tool for its streamlined feedback process. Since then, Bartley & Dick has fully integrated BugHerd into its workflows, using it successfully across all its web development projects.
Key Benefits and Results
1. Improved Client Satisfaction
BugHerd has made it easy for Bartley & Dick’s clients to provide feedback quickly. The user-friendly platform allows them to directly attach their feedback to specific elements of a website, while they’re reviewing it, and clients love this.
Clients appreciate the ability to see that their feedback is being captured and addressed in a timely and organized manner. The streamlined feedback process has also allowed Bartley & Dick to deliver projects faster and with fewer revisions, further boosting client satisfaction and solidifying the agency's reputation as a responsive and reliable partner.
"BugHerd really does position us as forward-thinking in the way we think of our processes.”
2. Effective management of complex projects
BugHerd’s impact has been particularly evident in managing complex projects with intricate requirements, where clarity and precision are crucial.
For instance, when working on the Malakan website—a project that involved numerous small, detailed features like image and arrow animations on the homepage—BugHerd proved invaluable. It allowed for precise feedback to be attached directly to specific elements on the site, making it much easier to communicate and implement changes.
"Being able to click and apply comments to very specific parts of the site made communicating these asks and changes simple," comments Sai Sumar
By enabling the team to pinpoint exactly what needs to be changed and ensuring that all stakeholders are on the same page, BugHerd has streamlined the management of even the most complicated projects. The tool’s ability to track the history of edits and maintain an organized feedback loop has not only saved time but also reduced the risk of errors, ensuring that the final deliverable meets the client’s exact specifications.
3. Streamlined Communication
Bartley & Dick’s communication both internally and with clients has been dramatically improved since using BugHerd. This has made website project management much more efficient and has significantly reduced the time spent on reconciling feedback.
Sai describes how BugHerd was instrumental in managing a 100+ page website build project, with multiple resource pages and multiple links.
“It was really helpful to have something that had a history of edits and which streamlined and organized everything.”
The visibility that BugHerd provides the team across projects helps prevent duplication of comments and allows internal stakeholders to see and resolve potential conflicts before they have become issues.
"With BugHerd, everyone can see the full view of feedback and that has been a game changer for us."
What’s next for Bartley & Dick
Bartley & Dick’s use of BugHerd has totally transformed the way they manage feedback and communication in web development projects. The tool has not only improved efficiency and client satisfaction but has also helped the agency maintain its reputation as a forward-thinking and innovative partner for its clients.
The agency is actively expanding its service offerings with the launch of BDX Studio, a flexible and scalable, on-demand, design and production solution for clients who need excellent creative firepower, speed & flexibility, and a capable extended bench, but don’t necessarily need traditional full-agency services. .
You can bet that BugHerd will be there every step of the way.
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Studio Moso is a digital agency based in Melbourne, Australia with a clientele that ranges from large scale banks to local glass manufacturers. The agency provides digital web services, including user experience, web design & development and UX design.
While managing projects involving external and internal stakeholders the team at Studio Moso needed to find a website feedback solution that provided an infrastructure to not only support their internal feedback needs, but that could also loop in external stakeholders.
Ultimately the product selection needed to minimize the number of email and document exchanges, thus save precious team member time and in turn reduce project budgets.
"The team at Studio Moso needed to find a feedback solution that not only supported their internal feedback needs, but could also loop in external stakeholders."
How Studio Moso uses BugHerd
Every staff member at Studio Moso uses BugHerd on an almost daily basis. In fact, the Studio Moso team is one of the earliest adopters of BugHerd (2012). Today they are using the tool as a part of their studio feedback infrastructure.
“We use a combination of software in our studio when managing projects: Bugherd (of course), Trello, Slack, Jira & Team Gantt all play an important role in our studio infrastructure.”
Karlie Senior Account Manager
Studio Moso mainly uses BugHerd with new clients, before launching the final website, feature or campaign. They do occasionally use the tool on a live site to mark up changes as required.
How Studio Moso uses BugHerd
After finishing the internal QA process of the new site, the Studio Moso team provides client access to BugHerd. The clients mainly use Chrome capture screenshots to pin issues and feedback, creating tasks for the team to action.
With the help of the upload documentation function, the feedback loop can get started and bingo! The tasks are sent back to the QA manager at the studio.
Once all the tasks have been collected from the client, the studio account manager will jump in and validate the tasks by replicating them. Once completed, the content of the tasks will be modified for the developer or the account manager to take over the ticket to be resolved.
Once the requested tasks have been completed, the tasks gets dragged and dropped to the DONE column on the Kanban board. In the tasks final review stage, the client gets the tasks assigned to them for one final review for them to be closed off.
The whole process usually takes under 2 weeks, for multiple rounds of feedback and communication. Imagine doing that all over email… shudder.
"BugHerd is a software we write into all our proposals and our clients love it just as much (sometimes more) than we do."
What Studio Moso loves about BugHerd
It’s really hard for us to remember a time prior to BugHerd! We have on a few occasions not provided a client with BH access and it’s been a slew of documents + emails with changes - enough to know that it’s saving us time (and money) by providing client access to it!
