Details
Thursday, October 22
4pm EDT / 9pm UK / 7am AEDT (October 23)
45 mins
Can’t attend? Don't miss out.
Make sure to register to receive the webinar recording.
Webinar overview
AI is changing how quickly digital teams can build, fix and ship work. But as the technology gets better, agencies face a bigger question: If AI can do more of the execution, where should your team be spending its time, and how much of your team do you actually need?
WP Umbrella has been living this shift firsthand. Since October 2025, its development team has completely stopped manually writing code, using AI agents to handle coding, while humans remain responsible for direction, decision-making and review. The result has been a fundamental change in where the bottlenecks sit, and how the team thinks about productivity, people and the work that really matters.
In this live conversation, Aurelio Volle, Co-founder and CEO of WP Umbrella, will chat to BugHerd CEO and former agency owner, Stephen Neville, about what they’ve learned from moving to an AI-first development workflow, and what those lessons could mean for digital agencies.
Together they’ll explore what WP Umbrella automated, what they deliberately kept human, what worked, what didn’t, and why the biggest AI challenge may no longer be figuring out what you can automate, but deciding what you should automate.
What you’ll learn:
- Why being able to automate something doesn't necessarily mean you should.
- How to avoid the AI ego trap and the Jevons paradox.
- How to decide what you should — and shouldn't — automate.
- How to identify the work where AI can create genuine value.
- Where human relationships still matter in an AI-first workflow.
- What changed in WP Umbrella’s development workflow
- How WP Umbrella is using AI agents.
- How AI could change the way agencies think about their value.
You’ll get a behind-the-scenes look at WP Umbrella's processes, and why greater technical capacity created an entirely new set of challenges.
This session is perfect for:
- Agency founders & directors
- Digital and web agency leaders
- Developers, designers and project managers adapting their workflows to AI
- Agencies already experimenting with AI agents
- Anyone wondering what their agency's role looks like as AI takes on more of the execution
Don’t miss this conversation about what happens when AI fundamentally changes how work gets done in agencies.
We look forward to seeing you!
Speakers
Aurelio Volle
Co-founder and CEO @ WP Umbrella
Aurelio Volle is the Founder of WP Umbrella, a WordPress management platform used by thousands of agencies to manage 80,000+ websites worldwide.
Together with a small team, Aurelio built WP Umbrella from scratch into a $2M ARR WordPress SaaS - with zero investor funding. By putting the product first and constantly improving the user experience, WP Umbrella has grown into a complete solution for maintaining, monitoring, and securing WordPress sites.
Aurelio is known for building in public and openly sharing the lessons, wins, and mistakes behind growing a sustainable SaaS business in the WordPress ecosystem.
Stephen Neville
CEO @ BugHerd
Stephen (Steve) Neville, former Advertising Executive, and Founder of leading application development agency CommonCode, has more than 2 decades of marketing and tech leadership under his belt.
With experience on both the client and agency side, working with some of Australia's largest brands, Steve brings a wealth of digital strategy and communications experience with him to the BugHerd team.
Steve has expertly led the BugHerd team to achieve record growth numbers in both users and team members. What’s his plan B? Joining the Olympic Kayaking team!
Register now ✍️
We look forward to seeing you there!