A Critical Comparison of the Best of the Best Website Feedback Tools

A Critical Comparison of the Best of the Best Website Feedback Tools

Comparing the features, price, and reliability of the best of the best website feedback tools. Find the perfect website feedback tool for your agency.

Merrin Hughes


April 18, 2023


If you’re planning a user-focused website, you need a feedback tool that provides meaningful end-user feedback. You can’t meet the customer’s expectations when you aren’t sure what they want in the first place.

Seeking your customer's input at every stage of service delivery will help you deliver a client-centered product.

Website feedback tools do more than collect user feedback. They also track bugs, analyze feature requests, organize annotations, and capture the voice of the customer.

The variety of available website feedback tools can be overwhelming. That’s why we created this critical comparison to help you discover the perfect tool for analyzing different types of website feedback—so that your agency can spend more time on other priorities.


  1. 5 Qualities of Powerful Website Feedback Tools
  2. 16 Best Website Feedback Tools for 2023
  3. Conclusion

5 Qualities of Powerful Website Feedback Tools

Different agencies will have different needs when it comes to feedback.

Having said that, there are generally five key features you should seek from your next website feedback tool. Save time when comparison shopping by searching for these characteristics.

Simple, Intuitive Interface

All feedback software comes with a learning curve. That doesn’t change the fact that it should have a standard, familiar navigation interface and workflow.

You shouldn’t have to take a class just to learn how to use a website feedback tool. Thankfully, many feedback tools now have a simple user interface that you can use to improve productivity and reduce unnecessary stress.

Easy Installation

The best website feedback tools have a plug-and-play setup process. Install the extension on your browser or use the application platform—it’s as simple as that. There’s no need to interact with code.

Customizable Questionnaires That Suit Your Needs

Most feedback collection tools offer pre-designed questionnaires, polls, and forms to make your work a little easier. On the downside, this can stifle your creativity and limit the information you can capture.

Customizable feedback tools are a better alternative. However, most tools limit customization to their paid versions. You may need to sign up for a subscription if you plan to customize your data-collection tool.

Supports Visual and Video Feedback During QA

Compared to text, visual and video feedback can provide profound insight without critical data getting lost in translation. 

Feedback recipients will know exactly what to do when they receive visual feedback about product quality or defects. This makes your quality assurance or user testing process more efficient.

Responsive Customer Support

Support is vital to the website feedback tool experience. You might need help understanding a feature or finding information about your billing. Whatever the case, the customer support department should be available to answer your questions.

Customer support is integral and should be considered before purchasing a feedback product.

Check Out: Ways to Accelerate Review and Approval for Websites and Digital Assets


16 Best Website Feedback Tools for 2023

We’ve categorized the following website feedback tools based on their function. Consider your website’s short-term and long-term goals to determine what you need before committing to a product.

Bug Tracking and Website Feedback Tools

Bug tracking and website feedback tools are essential for web design agencies and their clients. The right tool will simplify client-developer feedback on the project and internal user acceptance tests.

 1. BugHerd

BugHerd is a visual website feedback tool with a bug-tracking system designed for users of all technical levels. 

By making it simple for anyone to report a problem, BugHerd removes the communication barrier between clients, usability testers, and technical team members. This expedites the resolution of bugs and product development.

Reported bugs are recorded and moved to the backlog on a Kanban-style board. From here, managers can assign tasks to developers and monitor their progress. Developers can see their assigned tasks and manage them as well.

BugHerd allows users to create an unlimited number of projects. This means your project manager can divide tasks into as many projects as needed at no extra cost. 

BugHerd Integration 

BugHerd integrates seamlessly with well-known applications like Zapier, GitHub, WordPress, Slack, Integromat, JIRA, and Asana. 

Integromat is a no-code visual integration software that connects BugHerd to any app you want. This function gives you unlimited integration ability.

BugHerd is compatible with mobile websites. You can deploy it on your website or use it as a product. BugHerd also has a browser extension for Chrome, Firefox, and Microsoft Edge. You can use the software based on your preferences. 

Visual and Video Bug Reporting for Non-Technical Users

Bugherd uses a visual and video feedback feature to simplify the process for non-technical users who want to report bugs and make new feature requests. 

The ability to record feedback or comment on a live or staging web page makes it easy for the development team to see the buggy section of the website.

BugHerd automates user bug reporting by including essential information such as the user's browser information, screen size, and operating system in the report. It makes it easy for the developer to recreate or identify the possible cause of the bug.

BugHerd also allows users to leave comments on bug reports to give developers technical information more context. 

You can create unlimited projects and invite unlimited guests with one BugHerd subscription. This feature saves costs during busy development periods. However, adding additional members to your account comes at a cost.

BugHerd has permission restrictions to help teams manage activity on their account. Users with guest permission can report bugs but cannot access the organization's account or features. However, guests will receive a status update on the bug reported. 

Users with member access can report bugs and use the organization's BugHerd account.

All BugHerd data is exportable in XML, JSON, and CSV formats. Using the BugHerd API, duties can be accessed if desired.


 1. Improves customer communication and satisfaction: BugHerd’s collaboration-friendly tools will help your company communicate effectively with clients. Open communication has been shown to increase customer satisfaction.

2. Featured packed: BugHerd offers many features to enable simple bug reporting and tracking. The features facilitate collaboration, making communication easy for clients and teams. 

3. Easy to use: BugHerd is highly rated for its simple interface and ease of use. Non-technical users who can shop on an e-commerce website can easily use BugHerd.

2. Feedbackify

Feedbackify is another visual feedback tool. It allows users to collect feedback from visitors directly on the website without leaving or interrupting their experience.

Feedbackify allows visitors to send feedback, report bugs, or make feature requests with a guest account.

Visitors not being required to sign up helps increase the response rate. It also helps preserve respondents' privacy.

Feedbackify provides several customization features. Users can brand feedback channels with their logo and edit the form layout and color.

A beginner developer can install Feedbackify on a website. Simply copy the code generated by the editor and place it in the HTML of your website.

Feedbackify subscriptions start from $19 monthly. This is slightly cheaper than BugHerd but the price difference highlights the difference in quality. 

BugHerd has more features than Feedbackify. Its collaboration features and portability make it user-friendly and effective.

3. UserBack

Userback is a cloud-based visual feedback tool for reporting and tracking bugs. 

UserBack allows users to submit bug reports with annotated images, pinned comments, screenshots, and screen recordings. When submitting feedback, visitors have three options: drawing on the screen, capturing input, or writing generic notes. Users can provide feedback about a website without exiting.

Like BugHerd, UserBack has a simple browser extension to streamline the process of collecting feedback.

UserBack supports integration with a handful of project management tools. Jira, Trello, Basecamp, Slack, Teamwork, and ClickUp are some apps you can integrate with UserBack.

UserBack lacks some of the powerful collaboration and bug-tracking features available on BugHerd.


Online Survey Tools

Surveys are a reliable way to gather user opinions about anything from exit intent to the on-site customer experience. You can use user survey data to identify pain points and make better-informed business decisions.

1. Typeform

Typeform is an innovative data collection tool for collecting information from respondents. The software allows users to build interactive forms, quizzes, and surveys and embed them as feedback widgets, pop-ups, and more.

Typeform has a logic jump feature. This allows users to serve questions to respondents based on their previous answers.

Respondents can access Typeform from any device. The feedback forms are responsive by default.

Typeform does not limit you to open-ended and multiple-choice feedback surveys. You can create multiple-choice questions that accept images as a response. Furthermore, you can automatically validate the information in the email and phone number input fields.

Typeform supports integration with several analytics and marketing tools, such as Google Sheets, MailChimp, and Salesforce. 

Typeform's free version gives you access to free templates and custom themes. However, free accounts are limited to the creation of 3 forms and only 10 questions per form. 

The paid account provides far more customization features. You can add your company logo and edit the color and layout of your form.

Typeform is great for long, complex customer surveys. Use the customization feature to make your surveys more interactive and interesting.

2. Crowdsignal

Crowdsignal (previously known as PollDaddy) is an intelligent survey and poll creation tool.

Crowdsignal offers more than 10 forms and questions, including free type, Likert scales, and multiple choice.

Surveys can be embedded on your website or shared as links. Like Typeform's Logic jump feature, Crowdsignal users can use conditional branching to serve respondents questions based on their responses.

Once a survey goes live, you can track and export the responses to PDF, Excel, CVS, or XML. Crowdsignal has a built-in data analytics dashboard for reviewing metrics.

For better insight, you can view survey and poll reports as graphs and percentages.

Crowdsignal uses captchas, IP, email, and password restrictions to prevent bots, double voting, and spam. 

You need a WordPress account to use Crowdsignal. The software has free and paid versions. The free version has limited editing functions. If you want better customization and control, purchase the paid version.

The paid subscription costs $17 monthly, which is considerably less than Typeform. Paid users get actionable insights from Crowdsignal based on the data collected.

3. SurveySparrow

SurveySparrow enables you to collect feedback from website visitors at different points in their browsing. Visitors can access SurveySparrow forms on any device. The app supports mobile devices and the survey forms have a chat-like interface by default.

With SurveySparrow, you can create interactive and conversational surveys. Its impressive reporting and analytics capabilities make the most of the collected data.

SurveySparrow allows real-time monitoring of survey performance and optimization for increased response rates.

SurveySparrow's unique repeating survey feature saves you time by automating how and when surveys are sent.

SurveySparrow users can easily share customized questionnaires with specific groups by using sharing buttons. Surveys can be shared over websites, mobile apps, social media, and email.

You Might Like: How to Use Kanban for Managing Client Website Feedback


Usability and Behavioral Analysis Tools 

1. Hotjar

Hotjar is an advanced analytics solution for tracking page views and user sessions. It provides form analytics and visitor logging, as well as feedback and analysis heatmaps. Your company can use Hotjar’s analytics to track and quantify user activity.

Hotjar provides visual depictions of website visitors’ usage patterns. You can identify your most popular website elements based on where your visitors spend the most time.

They also provide heatmaps and statistics that may assist you in making decisions on upgrades, design adjustments, and A/B testing.

This is an excellent tool for e-commerce, UX designers, and product managers. It is also a useful addition to your product feedback toolbox.

Hotjar subscriptions begin at $39 per month. There is a free version available.

2. CrazyEgg

CrazyEgg is one of the most well-known user insight tools for websites. Like Hotjar, CrazyEgg creates user session recordings and uses heatmaps and analytics to track user activity.

Heatmaps display the locations with the most visitor activity, revealing just what your site's visitors love.

CrazyEgg's statistics are centered on user behavior and provide valuable insights into customer preferences.

Users new to heatmaps, analytics, and graphs may need help understanding CrazyEgg's data-rich dashboard. The interface is full of data-intensive maps and reports that reveal consumer preferences.

CrazyEggs subscriptions start at $24 per month, but they also offer a free trial version. However, you can only test the product once the HTML code is installed on your website.

3. Mouseflow

Mouseflow is a behavior analytics software used to optimize website experiences to improve conversions.

With Mouseflow, you can gain insight into customer preferences by monitoring your website visitors' sessions and gathering heatmap data. You can also set up funnels to observe where and why visitors abandon your website.

You can conduct a feedback campaign to learn more about your visitors. Mouseflow provides a simple report of the data collected. It should be easy for you or anyone to understand and execute.

Mouseflow’s top integrations include Slack, WordPress, HubSpot, Shopify, and Zendesk Suite. The software is suited for e-commerce sites. Product managers can use Mouseflow to optimize the customer shopping experience.

Read About: How Customer Journey Mapping Informs Better Website Builds

Voice of Customer Feedback Tools

Voice of Customer (VoC) is a term that describes a consumer's expectations and experiences with a business. VoC tools capture customers' needs, expectations, preferences, challenges, and feedback.

Knowing the VoC for your brand will help you communicate and serve your customers better.

1. Survicate

Survicate is an Net Promoter Score (NPS) customer feedback tool. Their NPS surveys and other survey templates are designed to help businesses gather customer insights during their lifecycle.

Survicate has over 125 survey templates you can use. The survey templates are fully customizable. You can set triggers to target a specific group, receive alerts when a user leaves feedback, and more.

You can also edit a template's color, font, and language. The templates are automatically saved after modification. You can use the template at any time.

Survicate is highly portable. You can deploy a survey on your website, send it through email, or add it to your chatbot.

Survicate is compatible with several business productivity and analysis tools, notably, Asana, Google Analytics, and Hubspot.

The pricing starts from $65 per month and is billed annually. You can use the free survey tools if you are agreeable to them being labeled with Survicate's watermark. Free-plan users have limited customization features.

2. Qualaroo

Qualaroo is an innovative user feedback and research tool for collecting user feedback. The software uses an advanced survey program called Nudges™.

Qualaroo is excellent for targeting on- and off-site visitors with targeted surveys. Businesses can gather insightful qualitative data about what their visitors want, and don’t want to see on their website. The survey questions can focus on any aspect of the user experience. It can also be open-ended or general.

Qualaroo supports survey trigger customization. This feature allows you to serve surveys when visitors perform a specific action or meet a condition like location, identity, visiting time, and other factors.

Qualaroo can be embedded on your website easily. The software is lightweight and does not impact your website's performance or loading time.

You can view your survey reports in graph format and share them with your team to effectively utilize feedback.

3. WebEngage

WebEngage is an omnichannel user engagement platform using automation to interact with a designated audience throughout their lifecycle.

Companies can communicate with customers via email, text messages, push notifications, in-app messages, and web messages like notifications, surveys, and comments.

Teams of various sizes can make efficient use of the platform thanks to its intuitive simplicity. It offers customization and an easy-to-use interface.

WebEngage's capability to segment users and tailor communication is one of its best features. It offers several ways to begin a conversation, including web push, email, SMS, and push notifications. This makes it easier for the right message to reach the right person at the right time.

WebEngage provides features to monitor user activity and generate useful insights. The app is ideal for companies trying to increase consumer engagement and conversion rates.

Community Feedback Tools

Product companies need feedback management tools to engage customers, respond to questions, and create a knowledge base.

1. UserVoice

UserVoice is an online website feedback tool that collects and organizes feedback to provide clear, actionable insight for product teams.

It helps you identify and prioritize what your customers want from your products. Companies like Adobe and Microsoft use UserVoice to collect feedback for product improvement.

UserVoice bridges the divide between customer needs and functionality. It helps enterprise-level businesses collect customer feedback, manage support requests, and boost customer satisfaction. 

UserVoice also enables the creation of product feature-request voting forums. Customers can use the forums to share their ideas and opinions, as well as vote on features.

UserVoice’s security features prevent duplicate customer feedback. You can filter feedback based on rating, audience demographics, and other parameters.

2. Helprace

Helprace is a cloud-based customer service and helpdesk software application with a ticketing system.

Helprace is designed for collecting feedback and building an internal knowledge base. It incorporates multiple tools in a single platform so that businesses can provide superior customer service.

The software provides a simple method for managing customer reviews and other customer-business interactions. It handles tickets, email management, customer community, and feedback.

3. UserEcho

UserEcho is one of the leading website user feedback tools that helps you provide robust customer support via helpdesk, knowledge base, and live chat.

Your customers can participate in ongoing forum discussions or use educational posts to evaluate your products and services. Customers can also click on a feedback button to initiate a live chat session with your customer service team.


With the right tools, gathering website user feedback can be an insightful and productive process. 

Although feedback elicitation improves customer-business communication, it can irritate the customer if it disrupts their goals. Identify touchpoints and determine the best timing to ask for feedback.

These website feedback tools can help you not only uncover customer preferences, but also exceed their expectations. Many of the tools, including BugHerd, offer a free trial you can use to achieve your immediate goal before committing. Sign up for BugHerd here.

Read Next: 17 Time Saving Tools and Templates for eLearning Designers

Recent articles

Want more resources like these? Subscribe to the BugHerd Blog 📥

✅ Subscribed!
😕 Oops! Something went wrong while submitting the form.