WEBINAR

How to Measure & Improve Agency Profitability

Hear about

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Key levers for improving margins in an agency, how to track them, and how to move them.

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Financials Metrics: Revenue, AGI (Agency Gross Income), Delivery Margin, Net Margin, Overhead Spending

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How to determine the right pricing model

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Operational Levers: Utilization Rates / Average Billable Rates / Average Cost-Per Hour

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A simple framework for connecting the dots between Finance, Operations & Sales

Details

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Date: Wednesday, August 14 2024

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Time: 9am ET / 2pm UK

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Duration: 45 min


Can’t attend? Don't miss out. 
Make sure to register to receive the webinar recording.

Webinar overview

Running a busy agency is totally different from running a profitable agency.  You may have lots of work coming in the door but are you actually making money?

Join us as we delve into the key strategies of Profitability 101 which can help you transform the financial health of your business, and provide actionable insights to boost your agency's profitability effectively.

BugHerd CEO and former agency owner, Stephen Neville, will be chatting to Marcel Petitpas, CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems.  

Marcel has helped hundreds of agencies go from dire straits, to thriving. During this webinar he will be sharing foundational strategies that you can implement to maximize your agency's profitability.  

  • Key levers for improving margins in an agency, how to track them, and how to move them.
  • Financials Metrics:  Revenue, AGI (Agency Gross Income), Delivery Margin, Net Margin, Overhead Spending 
  • How to determine the right pricing model
  • Operational Levers:  Utilization Rates /  Average Billable Rates  /  Average Cost-Per Hour
  • A simple framework for connecting the dots between Finance, Operations & Sales

Whether you're a seasoned professional or just starting out, this webinar will equip you with the knowledge to enhance your agency’s performance and profitability.There will also be plenty of time for Q&A where you’ll have the opportunity to have your questions answered on the spot.

Who should attend this webinar?

If you are a senior manager within a creative and marketing agency responsible for running the business and ensuring that the company is efficient and profitable, then you will greatly benefit from this session. You will also highly benefit if you lead a team within an agency that impacts agency profitability in any way.

  • Agency CEOs, owners and founders
  • Agency directors
  • Agency leaders and senior management

Don't miss this opportunity to gain valuable insights from a seasoned agency thought leader with years of experience helping agencies thrive.

We look forward to seeing you at the webinar.

Speakers

Stephen Neville, CEO of Bug Tracking Software BugHerd

MARCEL PETITPAS

CEO & Co-Founder of Parakeeto

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. 

He’s also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.

In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure. 

When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.  

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Stephen Neville, CEO of Bug Tracking Software BugHerd

STEPHEN NEVILLE

CEO @ BugHerd

Stephen (Steve) Neville, former Advertising Executive, and Founder of leading application development agency CommonCode, has more than 2 decades of marketing and tech leadership under his belt.

With experience on both the client and agency side, working with some of Australia's largest brands, Steve brings a wealth of digital strategy and communications experience with him to the BugHerd team.

Steve has expertly led the BugHerd team to achieve record growth numbers in both users and team members. What’s his plan B? Joining the Olympic Kayaking team!

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We look forward to seeing you there!
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