Hear about
NK Interactive's journey from digital agency generalist to specialist, and the lessons learned along the way.
The key strategies they use to meet the unique needs of AEC clients and deliver outstanding web solutions.
The benefits of niching down as an agency, from increased efficiency to stronger client relationships and higher profitability.
How focusing on a specific industry can improve long-term growth.
Practical tips for agencies considering specialization and how to take the first steps towards becoming industry experts.
Details
Date: Tuesday, February 18 2025
Time: 4pm EST / 9pm UK / 8am Melbourne
Duration: 45 min
Can’t attend? Don't miss out.
Make sure to register to receive the webinar recording.
Webinar overview
San Francisco-based, boutique digital agency, NK Interactive, focuses exclusively on delivering innovative web solutions for the Architectural, Engineering, and Construction (AEC) commercial sector, with clients who generate anywhere from $50 million to $2 billion+ in annual revenue.
By specializing in the AEC sector, NK Interactive have developed a competitive edge, enabling them to offer tailored solutions, build deeper client relationships, and establish themselves as trusted experts.
Join us for an insightful webinar where Scott Jacques, Principal and Owner of NK Interactive, will discuss the challenges they faced, the opportunities they discovered, and how their specialized approach has driven business growth and client success. Hosted by BugHerd CEO and former agency owner, Stephen Neville, this webinar will provide valuable insights on how specialization can transform your agency’s approach and results.
Who should attend this webinar?
- Digital agency owners and leaders looking to gain a competitive edge and explore specialization opportunities.
- Web designers and web developers interested in serving niche markets.
- Marketing professionals seeking insights into industry-focused client engagement strategies.
Don't miss this opportunity to gain valuable information from a seasoned agency expert and leader with years of experience managing a thriving specialist agency. We look forward to seeing you at the webinar.
Speakers

SCOTT JACQUES
Principal and Owner @ NK Interactive
Scott brings 20+ years of digital strategy and expertise to the table. His hands-on approach ensures all projects get the attention to detail he obsesses over. His passion lies in partnering and collaborating with forward-thinking companies in the AEC sector (primarily commercial construction and specialty contractor firms) to create innovative digital/web products, experiences, and tools.
Past/present clients include: Rosendin Electric, W.E. O’Neil Construction, ISEC Inc., XL Construction, DPR Construction, Level 10 Construction, Build Group, Cupertino Electric (CEI), Nibbi Brothers, BCCI Builders, XL Construction, California Drywall, SWCA Environmental Consultants, Mark Thomas and the Associated General Contractors of California.
Project Types:
- Brand Strategy
- Visual Identity
- Transformational Websites/Content Management Systems
- Industry Specific Digital Tools (Collateral Automation, Single Source of Truth for Projects/Resumes, Qualifications/Proposal Builders, and Capabilities Presentation Builder)
Scott lives in San Francisco with his wife Gabrielle, their two daughters (Nico & Khaya) and their pups (Cava & Carmel). He is passionate about road cycling and Catalan cuisine.

STEPHEN NEVILLE
CEO @ BugHerd
Stephen (Steve) Neville, former Advertising Executive, and Founder of leading application development agency CommonCode, has more than 2 decades of marketing and tech leadership under his belt.
With experience on both the client and agency side, working with some of Australia's largest brands, Steve brings a wealth of digital strategy and communications experience with him to the BugHerd team.
Steve has expertly led the BugHerd team to achieve record growth numbers in both users and team members. What’s his plan B? Joining the Olympic Kayaking team!
Register now ✍️
We look forward to seeing you there!