Why BugHerd is a must-have for client development


Someone you respect recommended BugHerd to you on Twitter, and now here you are trying to sell the idea to your team and, more importantly, your clients. We know BugHerd is not an easy thing to explain to someone who doesn’t build websites for a living. Well, here’s a fool proof way of getting your team and clients on board without reaching for technical jargon or complicated diagrams.

BugHerd, simply put, is like having Post-It notes for your website. Rather than taking a screenshot, importing it into MS Paint or Powerpoint and then doing your best mouse-driven circling, BugHerd does the whole lot for you. BugHerd is much more than just a simple bug tracker, it’s incredibly fast and it automatically does a lot of work so your and your clients don’t have to.

There’s two options when working with BugHerd, and they each have their pros and cons.

First, if your client is a little bit technical you can get them to install one of our browser extensions. These are available for Chrome, Safari and Firefox and automatically grab screenshots of the page when logging a bug. The screenshot is then attached to the bug so that the developer or designer can see exactly what the client saw when they reported the issue.

The second option is a little more “low touch” for clients and is suitable for when you have a bunch of stakeholders or when they may be a little less technical. By embedding our javascript snippet into your HTML (like you would with Google Analytics for example), any users you invite to the project will have access to be able report bugs visually just like they can with the browser extension, the only difference is that this method won’t attach a screenshot.

In either case, our bug software also captures the url, DOM element, browser information and resolution so you can immediately see what the problem is without having to go back to the client and hassle them for extra information. The context is there without having to ask the client  a bunch of technical questions… because we all know how much of a pain that can be!

Ok, so now you and your team understand the value of BugHerd, how do you convince your client?

There’s 2 major advantages of using BugHerd on a web project versus traditional methods.


1. BugHerd saves money – When time equals money, the less time your client needs to spend talking to you, the less the project is going to cost. More importantly, by providing consolidated feedback from a range of stakeholders, BugHerd provides a focal point for decisions and interactions meaning more consistent feedback and faster responses.

2. BugHerd provides clarity – At any time a client can see a list of all the bugs they’ve logged as well as the status of those bugs. With your permission, they’ll have a complete overview of the build progress, page by page, just by navigating their site. No complicated software to learn, no gantt charts, just simple colourful pins which visually demonstrate the bugs they’ve reported.


Once your client sees that BugHerd is faster than email, easier than annotating screenshots, clearer than project management tools and more fun than 40 page print out, there’s no way they won’t want to use it!

About Chanie - Chanie is the 'Everything Marketing' person for technology startup BugHerd. With a background in Traditional Marketing, she has embraced the world of Digital Marketing with a particular penchant for SEO, Digital Strategy and Content Marketing. Chanie is also a freelance food and travel writer with a popular blog about where to find weird and unusual foods.

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