Emails: Cost you time and your client money.

Emails: Cost you time and your client money.

In a BugHerd survey on customer service sent out late last year, 83% of respondents stated that email was the preferred way of communicating. Read more ...

Chanie Hyde


February 5, 2014


We’ve been scratching our heads, to work out a way to quantify the cost of email communication...

In a BugHerd survey on customer service sent out late last year, 83% of respondents stated that email was the preferred way of communicating. This was for both collecting client feedback and sending outbound communication.Perhaps you’re a freelance web designer or an agency with a client on retainer for “X” amount of hours. According to a readers pollof more than 4.400 reader in the webdesign area on tutsplus, the majority of web designers charge around $50 per hour. There is a fair bit of discussion in the comments about how to calculate web design charges, it’s interesting reading the varied opinions.This example hinges on charging per hour rather than per project, there is a pretty good (albeit old) post on web designer depot that covers both options but for the sake of this case study we’re going with per hour.You’ve mocked up a web-page and sent it to your client on the staging site and are expecting feedback. If we digress back to the survey, remember that although many designers do use tools such as Trello, BugHerd, Pivotal Tracker and web forms, most selected emails and face to face as the preferred method of feedback collection.


Even if you get an email back with a nice and orderly spreadsheet of things to change and perhaps (if you’re lucky) an annotated screenshot of the site, it’s still an email which still needs a reply. The chances are some clarification will be required, which results in another email back, resulting in another reply ... sigh.Let’s allocate 40 minutes to read, digest and respond to the initial feedback email and 20 minutes to each “just one small change” email thereafter. Let us know if you disagree, but even for 5-6 emails back and forth, that’s 2 hours and 20 minutes or $116 already on emails alone!


Wow... that escalated quickly.This only scrapes the surface of the client feedback rounds for the build. It’s staggering to think of how many emails occur before and after this point.We’re sure that the time you spend emailing clients is already being accounted and billed for and we realise calculating the actual cost is far more elegant than what is above. However, is there a certain leeway of toing and froing that you’ll put up with to keep a project within budget and hours or for the sake of relationship management? If this is the case, these emails are costing you time and the client money.If you haven’t done so already, perhaps it’s time to invest in a tool that helps to reduce miscommunication and frustration, lowers the number of emails and time spent going back and forth and saves the client money. This is certainly one way to help get approval for the cost of a monthly subscription.

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