A long time ago, Matt and I sat down to come up with a name for our nifty little bug reporting tool. "BugHerd" seemed like such a simple and clear description of what we did. We gave website developers the ability to "herd bug reports" from their team, clients or users and get them into a place where they can easily be dealt with.
Seemingly unrelated, there's this advertisement which screened on Australian TV quite a few years back:
Whilst we find it amusing that "BugHerd", when said quickly, sounded remarkably like the Aussie slang "buggered" which refers to something that is been broken or has gone wrong. It certainly wasn't intentional on our part, just a happy coincidence that is an amusing piece of self-referential humour for us Aussies.
It turns out that it doesn't translate quite so well in other parts of the world. In our time we've had one or two people complain that BugHerd sounded a little too much like the more international interpretation of the word "buggered". Of course we can't be held responsible for other people's dirty minds; just about everything can be made to sound naughty if you're inclined to put the effort in!
The BugHerd team have now created three distinctly different applications, of which only one broadly relates to bug tracking. It was therefore starting to get a little weird for us to be selling products under the banner of BugHerd that quite distinctly didn't relate to bug tracking. This is especially true when we're selling products to the Digital Service industry where the word "bug" is most definitely a naughty word.
So as part of our bigger vision for the future of the business, we're now changing our operating name to Macropod. BugHerd the product will still be called BugHerd, but all the products will fall under the new common banner.
So what does this mean for you? For now, this will affect all communications and billing you receive from us. If you're a paying customer, this means that you'll start seeing financial transactions from Macropod Software Pty Ltd rather than the usual BugHerd Pty Ltd. Hopefully this won't come as a surprise to anyone as we switch over. There will also be some branding updates coming, which we will update you about when these changes are launched.
As always, if you have any questions or concerns, we're always available to answer!