WEBINAR

Agency Retainers That Work: How to Package, Price & Prove Ongoing Value

Learn about ...

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Proven retainer packages: productized services, tiering, and add-ons

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Pricing models that scale: flat, hybrid, usage-based & when to use each

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Setting crystal-clear scope, SLAs, and escalation paths to stop scope creep

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Crafting a monthly cadence: reporting, meetings, roadmaps, and value moments

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Tools & workflows to keep comms tight: feedback, tickets, and change requests

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Capacity planning and resourcing so margins stay healthy

Details

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Tuesday, 28 October

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4pm EST / 8pm UK / 7am AEDT (29 Oct)

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45 mins


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Webinar overview

Agency retainers can be the difference between rollercoaster revenue or predictable growth. But if your retainer is packaged and managed well, it becomes a sustainable engine for profit, client loyalty, and long-term stability.

In this live webinar, Stephen Neville, CEO of BugHerd (and former agency owner) is joined by Olly Feldman, Head of Global Sales at hosting.com, who specializes in helping agencies build sustainable and profitable revenue.  Together they’ll break down real-world strategies for building high-value, low-stress retainers.

They’ll share tested advice on how to sell, scope, deliver, and renew retainers that clients value, without scope creep, margin leaks, or disruptive surprises.

Who should attend this webinar?

This session is built for:

  • Agency owners and leaders aiming for predictable MRR and fewer surprises
  • Account managers and project managers responsible for delivery, reporting, and renewals
  • Business development and CS teams who package, price, and upsell services
  • Anyone moving from project-only to a retainer-led growth model

Don’t miss this practical deep dive into retainers. Whether you’re launching retainers or leveling up existing ones, you’ll leave with concrete steps to implement right away.

Speakers

webinar speaker - hostingcom olly feldman

Olly Feldman

Head of Sales @ hosting.com
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With over a decade of experience in the hosting industry, Olly Feldman serves as the Head of Global Sales at hosting.com. He is a passionate advocate for digital agencies, helping them overcome technical hurdles and build long-term success.

Olly specializes in providing agencies with the foundational support they need—fast, secure hosting and world-class customer service—to deliver excellence to their clients. Beyond the technology, his key focus is on partnership, advising agencies on how to leverage hosting as a strategic asset to build stable, profitable revenue streams and predictable monthly retainers.

Stephen Neville, CEO of Bug Tracking Software BugHerd

Stephen Neville

CEO @ BugHerd
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Stephen (Steve) Neville, former Advertising Executive, and Founder of leading application development agency CommonCode, has more than 2 decades of marketing and tech leadership under his belt.

With experience on both the client and agency side, working with some of Australia's largest brands, Steve brings a wealth of digital strategy and communications experience with him to the BugHerd team.

Steve has expertly led the BugHerd team to achieve record growth numbers in both users and team members. What’s his plan B? Joining the Olympic Kayaking team!

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We look forward to seeing you there!
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