Category: Marketing

How making sourdough is the same as making a startup

How making sourdough is EXACTLY the same as making a startup.

TikTok lipsyncing, the quest for the perfect zoom background, people injecting disinfectant, and memes… thousands upon thousands of memes. Isolation has done a lot of weird things to people.

But one oddity has risen above all the rest (pun most definitely intended), homebrew sourdough. Here’s why it’s exactly like making a startup…

Read »