
How making sourdough is EXACTLY the same as making a startup.
TikTok lipsyncing, the quest for the perfect zoom background, people injecting disinfectant, and memes… thousands upon thousands of memes. Isolation has done a lot of weird things to people.
But one oddity has risen above all the rest (pun most definitely intended), homebrew sourdough. Here’s why it’s exactly like making a startup…